Philippe Assouline

Philippe Assouline

10 Reasons Hamas is Winning on Social Media

By shifting to an intelligent, psychology- and research-based approach, one animated by strategy, driven by empathy and supported by true, long-term commitment, we can very much improve things.

Winning Hearts Then Minds

Public opinion is rooted firmly in a bedrock of emotion, of evolved irrationality, and only later decorated with fact.


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