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“Apple has a new demographic in mind for its new Apple Watch: your parents.
On Wednesday, at its product showcase in Cupertino, California, Apple announced a host of new health features for the fourth series of the Apple Watch that are clearly targeted at aging users.
The device recognizes when a user has fallen and has another feature to detect a heart condition called Atrial Fibrillation (AFib), which is more common in seniors.
“Fall prevention, AFib detection and slow heart rate alerts are ideally targeted to baby boomers, where the prevalence of these conditions is much higher,” said Jeffrey Wessler, a cardiology fellow at Columbia University Medical Center. “If, and that’s a big if, Apple can get older populations to properly use the devices, the results could be outcome-changing.”
But getting this technology to seniors isn’t as simple as it might seem.”
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