Jewish millennials in the Big Apple are buzzing about this hit Instagram page on Buzzoid.
Jews of NY speaks to the younger Jewish generation in an upbeat language they understand, focusing on fashion, art, music, food, current lifestyle and pop culture with a Jewish connection.
Aside from featuring outstanding Jews that are making a mark in NY, this inspiring social media publication also creates original content and goes live from the hottest places and events in NY: restaurants, music shows, galleries and yes, even synagogues!
Just last week, Jews of New York featured Israeli superstar singer & actress Shiri Maimon, who will be playing the character of Roxie Hart in the NYC based Chicago Broadway musical.
During New York City’s Fashion Week, the followers of the page were introduced to the biggest Jewish and Muslim fashion influencers, collaborating and creating content together right after attending the NYC Diversity runway show.
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The personality backing this page prefers to remain anonymous as Yoav Davis, CEO of Davis Media, the company that manages the page, told us. “It’s someone charitable who holds Judaism and NY close to their heart. The idea is to focus on what’s hip, relevant, and interesting for young Jewish professionals in New York.”
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Davis Media, a New York City-based digital media content agency, is used to working with many major brands, celebrities, and Instagram influencers that normally have commercial goals. “It’s a very interesting creative process. We know how to work with major brands and we help companies and personalities find their social DNA on a daily basis, but, with Jews of New York, finding the right voice was different. It’s not promoting a product, it’s promoting an idea by connecting Jewish people and exposing non-Jews to Jewish achievements and culture.”
https://www.facebook.com/JewsofNY/videos/227601941259688/
“Developing the strategy was a very fun challenge. After all the research and brainstorming we did, we came to the conclusion that we want to do something unique that’s like nothing else out there,” said Davis. We’ve noticed that most of the pages that post about Jewish life do so in a traditional, political and sometimes outdated manner, so there is a need for younger, hipper and millennial-friendly content. That’s why Jews of NY is more relatable and is more relevant to 2018.”
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This highly engaged page allows and encourages in-depth discussions to happen in the comments, although from time to time there are some negative ones. “Yes, we get hate DM’s and emails but are very proud of our answer-hate-with-love policy. It’s all worth the real-life meetups that happen between the followers who first communicated with each other in the comments. The vast majority of the followers are people with similar interests who are open to online networking and find new friends, colleagues, and even love. The vibe is open and inclusive, with a positive energy towards collaboration.” Davis said.
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The followers of the page have become an online community that connects young Jewish people from all over the globe and not only NYC, so yes, this means you can find your Shidduch here too. Unlike many other Jewish pages, the focus is on lifestyle and pop culture, which means that politics are off the table.
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Whether it’s mouthwatering images of rugelach from that new Jewish bakery that everyone’s talking about, or real and authentic North African couscous from one of the leading Jewish-Israeli chefs in the city, Chef Einat Admony in her new restaurant, Kish-Kash NYC, Jews of NY has the best Jewish food-porn that will make you want to jump right in. There’s cauliflower from Eyal Shani’s Miznon NYC, who’s opening the page went live from, and, of course, Zabar’s favorites, and even rainbow-colored challah.
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On the other hand, we have highlights of the most well known Jewish and Israeli designers and artists such as Eva Hesse and Donna Karan, and exclusive, behind the scenes content of the venerable late Joan Rivers, whose look and style remains apt today. Jews of NY make sure to bring their creativity and color to the forefront, showing their vivid imaginations to the world.
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We asked Yoav Davis about what the plans are for the future of Jews of NY and he replied that “In a perfect world, I believe there should be a page like this in every major city. Till then, you’re welcome to follow @Jews_of_NY on Instagram.”
