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November 17, 2016

Tango with 1 foot in Jewish culture, 1 in Buenos Aires

Four years ago, Argentine-American tango composer Débora Simcovich was getting off a bus in her native Buenos Aires when a stranger asked for help with finding a nightclub. But when Simcovich walked the woman over to the address, she was skeptical.

“It just looked like a private home,” the composer said during a telephone interview from her home in San Francisco. So she was startled when the foyer unexpectedly opened up to reveal a lively concert hall.

Simcovich had unwittingly stumbled upon the popular tango club Café Vinilo. There she heard, for the first time, a live performance by Orquesta Victoria, a 14-piece band that was playing its own modern take on the music. “My jaw dropped,” said Simcovich, who is in her 60s.

When she had lived in Buenos Aires decades ago, tango orchestras tended to be composed of older men, dressed in suits and ties, with a somber demeanor. But members of Orquesta Victoria were young, casually dressed and vibrantly interacting with one another onstage. A number of them were women. “I was blown away,” Simcovich said.

When she showed her sheet music to the orchestra’s conductor, Ezequiel “Cheche” Ordoñez, the admiration was mutual. The very next day, he agreed to record a CD of Simcovich’s tango songs, titled “The Immortal Half Block,” which was released in 2015.

From Nov. 18-20, the orchestra will arrive in Los Angeles to perform fare from a second album of Simcovich’s tangos, “El Mundo Is the World,” at three venues around town: the Alex Theatre in Glendale on Nov. 18, the Pico Union Project on Nov. 19 and at the Centinela Valley Center for the Arts in Lawndale on Nov. 20.

The composer was inspired to create these songs as she was sitting on the beach in San Francisco some years ago. As she gazed out over the ocean, she recalled how far she had traveled from her childhood in a famous Jewish neighborhood of Buenos Aires, where klezmer bands played both tango and Jewish music at weddings and bar mitzvahs.

“I was thinking that the place where you’re born is not necessarily the place where you stay,” she said. “Roots are important, but people are not trees. We can be like birds and fly.”

The CD’s title song, “El Mundo Is the World,” reflects Simcovich’s thoughts about one’s homeland as a “port” to parts unknown. The album also includes her translations of songs by the celebrated late tango composer Carlos Gardel, who wrote his lyrics in Spanish.

“I thought, ‘This is such a sacrilege. It’s almost as if “Don Quixote” had never been translated into English,’ ” Simcovich said. “I also did that because there is this incredible separation Americans have from the meaning of the tango. Many people think that a tango is just a dance.”

But the genre doesn’t only refer to the march-like, sensuous dance depicted in Hollywood films; tangos also can be romantic songs whose lyrics describe “the soul of the people,” she said. “The lyrics talk about things that are deep, and truths of everyday life. The tango has been called confessional, and you can compare it to blues in a way.”

Simcovich’s forebears fled anti-Semitism in Europe to Argentina during the great wave of Jewish immigration to that country around the early 20th century. By the time Débora was growing up in the predominantly Jewish area of Villa Crespo, the émigrés already had contributed much to the tango genre. For example, Jewish violinists introduced that instrument to tango orchestras, Simcovich said. Other Jewish performers, as well as composers, producers and music publishers, helped promote and develop the emerging musical form.

Simcovich, for her part, began writing tango songs while in her teens, when she also sang with a tango orchestra, performed with her Jewish school, attended the Yiddish theater and became fluent in Yiddish, Ladino, Spanish and Italian. At 20, she recorded her first tango single, “New Year’s With the Argentines,” for RCA.

That same year, she decided to move to the United States to escape what appeared to be an imminent military coup; she went on to become a teacher and author of children’s books while continuing to write music over the years.

Her first CD, “The Immortal Half Block,” began when Simcovich visited her old home in Villa Crespo five years ago. “The house hadn’t changed, and neither had the houses in one half-block [area],” she recalled.  “But when I looked to the right and to the left, I couldn’t recognize the street. All of the old houses had been demolished and were replaced with high-rises and other buildings.

“At first I was [inspired] to write a short story, but then I started hearing music in my head and I realized, ‘This is a tango.’ ”

The songs on “The Immortal Half Block” reflect Simcovich’s experiences of growing up in a neighborhood that was very Jewish, but at the same time had multicultural elements, she said.

The upcoming Orquesta Victoria concerts will demonstrate how far the tango has come from its male-dominated origins. “I used to be perceived as an oddity,” the female composer said. “Tango was traditionally a male form.”

Not anymore. When Simcovich creates a love song, for example, she draws from her distinctly female point of view.

“I tell the story the way I would talk with my girlfriends,” she said.

Orquesta Victoria will perform at the Alex Theatre in Glendale on Nov. 18, the Pico Union Project on Nov. 19, and at the Centinela Valley Center for the Arts in Lawndale on Nov. 20. For tickets and information, visit facebook.com

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Making an impact in the Jewish world with philanthropic spirit

Ellen Bronfman Hauptman — whose grandfather started the Seagram company and whose father co-founded Birthright Israel — will never forget an unexpected but powerful lesson she learned as a student at Yale University.

She was a teacher’s aide at a kindergarten in crime-riddled New Haven, Conn., leading a lesson on shapes. She asked the students to repeat the names of the shapes “triangle” and “circle” — no problem. Then she asked them to repeat the name “hexagon,” and one child said a term that sounded similar — and familiar — to him: “Shotgun!”

 “I was a privileged kid at a top college, and it’s a moment I’ll never forget,” Bronfman Hauptman said.

No doubt inspired by this and other experiences over the years, Bronfman Hauptman, 47, and her husband, Andrew Hauptman, also 47, have invested time and money into helping underperforming schools, as well as generally recognizing Jewish innovation, education and improving the lives of the less well off. 

Perhaps most visibly, the Hauptmans and Ellen’s brother, Stephen Bronfman, co-founded the Charles Bronfman Prize, an annual $100,000 award recognizing those younger than 50 who use Jewish values to impact the world and inspire future generations. The honorees of the prize — established almost 15 years ago in celebration of the 70th birthday of Ellen’s father, Charles — have been cultural leaders, humanitarians who aid refugees, health care pioneers and others.

“It started as a gift to our dad, but it’s really been a gift to us,” Bronfman Hauptman told the Journal during an interview at the Beverly Hills office of Andell Inc., a private investment firm and family office run by the husband and wife. The company, which has assets that grew out of the family’s Seagram business, invests in sports (Andrew is the owner of the Major League Soccer team Chicago Fire), media, real estate and more. 

The 2016 honoree of the Charles Bronfman Prize, Etgar Keret, is an Israeli author whose short story collections have been translated into 41 languages. “Using storytelling to convey Jewish values across cultures, Etgar Keret’s works have universal appeal and impart a humanitarian vision,” states the prize’s website. 

“He tells the story of the Holocaust and he tells stuff in a funny, beautiful way; he’s able to reach the younger generation. … Our goal is to inspire the next generation and we thought he was a spectacular candidate,” Bronfman Hauptman said of Keret, who will be honored during a ceremony this spring in New York City.

In 2008, the honoree was Rachel Andres, founder of the Jewish World Watch Solar Cooker Project, which makes and distributes solar cookers to refugee camps in Chad, reducing the need for women in the camps to leave their relative safety in search of firewood to cook meals.

And in 2004, the award spotlighted Jay Feinberg, founder and CEO of the Gift of Life Bone Marrow Foundation, which facilitates lifesaving bone marrow and stem cell transplants.

“Our goal has been to be a recognized prize in the Jewish world, so that it’s like the Nobel prize of the Jewish world,” Bronfman Hauptman said.

Bronfman Hauptman was born and raised in Montreal, where her family was among the wealthiest Jewish families. Her grandfather, Samuel, founded a successful liquor company during America’s Prohibition era that eventually became the Seagram Co.

Her father, Charles, and her uncle, Edgar, inherited the rights to the liquor empire after her grandfather’s death. Today, her father is valued at more than $2 billion, according to Forbes.com. 

She was exposed to Judaism as a child, even though she attended St. George’s School of Montreal, a nondenominational school. She grew up in a household that held events for the organized Jewish community, and the family also took trips to Israel, she said.

“We didn’t grow up going to Jewish schools or anything, but we felt our connection to Judaism through our families’ traditions, our involvement in our community, trips to Israel and learning about our culture that way,” Bronfman Hauptman said.

She and Andrew met at Yale University, and the two began dating during their freshman year, having bonded over their shared interest in community service: She volunteered in an inner-city public elementary school, and he worked in a juvenile detention center.

Ten years ago, the couple co-founded City Year Los Angeles, one of 28 sites of the nonprofit City Year, which pairs AmeriCorps members, ages 17 to 24, with students in underperforming schools as a means of combating high-school dropout rates. Andrew is chair emeritus of City Year Los Angeles and a trustee of City Year.

Mary Jane Stevenson, executive director of City Year Los Angeles, said the philanthropic couple does more than just donate money.

“They’re both incredibly generous in time, spirit and resources, offering their wisdom and intelligence and incredible energy,” she said. “They don’t just write us a check every year. They get deeply involved in our work and the AmeriCorps members who work with us every year and the students they serve.”

Additional causes they’ve supported are Young Storytellers Foundation, which empowers students to write short screenplays eventually performed by professional actors — the pair’s son participated in the program — and Yale Hillel.

The couple, who belong to Sinai Temple, are the parents of two teenagers. Their Bel Air 20,000-square-foot minimalist home, designed by British architect John Pawson, was featured in Architectural Digest. 

Their aesthetic sensibilities are on display in their office, filled with contemporary artwork, furniture and a large leather-bound book titled “Israel Museum,” that rests on a coffee table. The book features photographs of her grandfather, Samuel, attending the groundbreaking of the Israel Museum’s archaeological building, the Samuel and Saidye Bronfman Archaeology Wing, with Israeli Prime Minister David Ben-Gurion.

“To know my family was so involved with Israel from the beginning means a lot to me,” she said.

Setting the family’s philanthropic philosophy apart from Bronfman Hauptman’s father and grandfather, both of whom focused on the Jewish community with their respective charitable endeavors, is that not all of their efforts are Jewish-focused.

“We don’t generally follow a mold,” she said. “We just like to have impact.”

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He reached into his pockets to give back

As members of Iran’s Jewish community fled their home nation over the years and settled in places like Los Angeles and New York, they brought with them both an entrepreneurial spirit and a philanthropic one.

Take the example of David Merage, who did more than build up a multibillion-dollar business; he has spent the last decade donating money and hands-on planning to projects funded by his nonprofit foundation.

“I believe everyone has an obligation to give back to their community and especially to the Jewish community and Israel,” Merage wrote in an email to the Journal while he was traveling overseas. “The satisfaction one receives from giving is by itself motivation to give even more.”

The 67-year-old Merage came to the U.S. in 1968 in pursuit of a college education. Along with his brother, Paul, and late father, Andre, he founded Chef America, a San Fernando Valley-based frozen foods company, in 1977. The business achieved substantial success after manufacturing and selling nationwide the popular Hot Pockets microwavable frozen snacks. 

After selling the company to Nestlé in 2002 for $2.6 billion, Merage set up a Denver-based investment firm focusing on Wall Street and real estate investments but also began his philanthropic work with his wife, Laura, through the David and Laura Merage Foundation. As part of its work, the foundation develops partnerships with governments and other donors to support an array of causes, including early childhood education, arts and culture, community development and various projects in Israel.

“[The Merages] are very focused on solutions and really want to make an impact or change to various causes they find important,” said Sue Renner, the foundation’s executive director. “They are not necessarily seeking accolades for the philanthropic work that they do and many of the causes they support are not glamorous. And they are not just giving money to a cause, but they put their brain trust, their time and strategy into making a real difference.”

Merage is joined in giving back by his brother, Paul, who now lives in Orange County. He founded and oversees the Merage Institute, a nonprofit that sponsors educational programs such as the U.S.-Israel Technology Bridge and High Hopes for Children. 

David Merage and his family, who split their time between Denver and Southern California, have given to various Jewish and non-Jewish causes. Their work with The Jewish Federation of Greater Los Angeles includes the development of an initiative to keep young adults involved with Israel issues after they have visited the country through the Birthright program, Renner said. Their foundation also has donated to JConnectLA, the Jewish networking group for young singles, as well as to ETTA, which offers programs and services for people with special needs. 

In Israel, the Merage Foundation has provided interest-free loans to needy but academically advanced Israeli graduate students studying at universities there. This was the result of a partnership with the Magbit Foundation, a nonprofit started in 1990 by members of L.A.’s Iranian Jewish community.

Merage’s roots are part of his passion when it comes to philanthropy. In October 2008, Merage was one of a dozen Iranian-Jewish businessmen in Los Angeles who spearheaded an event that raised raised nearly $1 million for Mikveh Israel, an Alliance Israelite Universelle (AIU) school in central Israel. Established in 1870 to help new immigrants learn Hebrew and new trades, it was suffering from financial difficulties.

The AIU was first set up in 1860 by affluent French Jews to provide education to Mizrahi Jews living in many Islamic countries, and Merage wrote in his email to the Journal that a primary reason he supported the AIU was because it provided key education to his parents in Iran that, in turn, resulted in his own pursuit of higher education and success. 

According to Habib Levy’s “A Comprehensive History of the Jews of Iran,” between 1898 and 1979, the AIU provided critical secular and Jewish education to the impoverished Jewish communities living throughout Iran, an effort that indirectly resulted in Iranian Jews gaining financial security and leaving their ghettos. This first generation of Iranian Jews educated by the AIU later sent their children to the U.S. and Europe to obtain higher education.

Merage said his contribution and those of other Iranian Jews to the AIU school — 350 attended the fundraiser he helped organize — was just an example of Jewish philanthropy coming full circle after the Iranian Jewish community benefited so much from the AIU’s work in Iran.

“This is a small payback to those who had the foresight to create the Alliance schools [in Iran],” Merage wrote. “One day, history will remember the support of the Iranian Jewish community for this school in Israel and the impact of this support for many thousands of students today and in the future.”

Many local Iranian Jewish activists and leaders praised David Merage not only for his generosity to the Iranian Jewish community in Southern California, but for setting an excellent example for the new generation of Iranian American Jews by pursuing tikkum olam (healing the world) through his philanthropic work.

“Iranian Jewry’s acculturation has been refined with the help of noted community philanthropists such as David Merage, where their umbrella of contribution has surpassed their immediate community,” said Morgan Hakimi, past president of the Nessah Synagogue in Beverly Hills.

Renner said in addition to supporting U.S.-based nonprofits, the Merage Foundation also has been heavily involved with giving to and developing new programs in Israel, specifically those focused on developing the Negev region.

“David and Laura, at their hearts, are true Zionists,” Renner said. “They have deep commitments to Israel and to the future of the Negev and there are hundreds of projects that they are involved with in the Negev. Their focus has been in the development of small businesses, arts, culture, technology and the future needs of the Negev — an area which is a big part of Israel’s future.”

For his part, Merage said he hopes his example of philanthropic giving will inspire others to take a hands-on approach and give back to worthy causes in whatever capacity they can.

“I hope the young Jews, both in the U.S. and Israel, will become more generous and become involved in support of their communities here and in Israel,” Merage wrote. “We are the fortunate generations. Many in the past have given to us and I hope the chain of tzedakah will not be broken by us and our children.”

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No donation too small for tzedakah

It would be nice to have millions of dollars that could be used to better the world. But let’s be honest: Most of us don’t have gargantuan bank balances, seismic investment portfolios or seven-figure incomes.

But what we all can do is put a little of what we do have aside for the causes we care about, whether it’s modest charitable giving, regularly dropping change in a tzedakah box, or donating toys, gifts or even just our time and skills. 

When it comes to charitable giving, everyone has the power to make a difference, according to Elana Wien, director of the Center for Designed Philanthropy at the Jewish Community Foundation of Los Angeles (JCFLA).

And not only does philanthropy help others, it helps us feel good by contributing to a sense of engagement with the community and the causes we support, she said. Studies show that children whose parents discuss and involve them in philanthropy at a young age are more likely to be philanthropic later in life, Wien noted.

To ensure our giving has the most impact, it’s a good idea to home in on the one or two causes that are most important to you, she said. That could mean you have to say no to other worthy organizations.

 “Instead of trying to be all things to all causes, it’s important to define those causes most meaningful to you,” she said. “[This] focus, in my professional opinion, results in greater satisfaction on your part and also means a wonderful thing for the charity you are supporting, as they benefit from your long-term support and involvement.”

Wein suggested researching charities before giving to them by using online resources such as Charity Navigator and GuideStar, and reaching out to funders such as JCFLA, which can give you a deeper understanding of a particular organization. One of the best things you can do is visit the organization and speak to its staff and clients to see firsthand the impact they are making in the community, she said.

Another way to add power to your giving is through collaborative efforts, such as joining a local giving circle, participating in community walks or contributing to crowdsourcing and other online campaigns, Wien said. She cited the viral success of the ice bucket challenge, which netted more than $100 million in contributions to advance global ALS research.

Rabbi Moshe Kesselman of Congregation Shaarei Tefila in Los Angeles said there’s a tradition of giving in Judaism. Specifically, he said, Jewish law recommends giving 10 percent of one’s income to charity.

“But not everybody’s in a position where they can afford it, and if they’re not, then they shouldn’t be giving 10 percent,” he said. “I tell [people in this situation] that their responsibility to themselves and to their families comes first, so as wonderful and as beautiful as it is to give to charity, they should always make sure that they’re being responsible about it.”

Paying back debt also comes before charity, according to Torah, Kesselman said. But if after debt and family obligations you can afford to give something to charity — even if it’s just a small amount — you should, the rabbi added.

“Even if they can give just a little bit … they should never underestimate the value of even what may be perceived as small contributions to charity,” Kesselman said.

In his own life, Kesselman said he tries to meet the 10 percent requirement. He also encourages his three children to give to charity by putting tzedakah boxes around the house and constantly encouraging them to put coins in them.

 “It teaches them generosity, it teaches them the value of the mitzvah, it teaches them that this is something that should constantly be on our minds,” he said. “And it teaches them the value of even small contributions.”

Rabbi Noah Farkas of Valley Beth Shalom in Encino also stressed that charitable giving should include the entire family.

About twice a year, Farkas and his wife, Sarah, sit down to talk about causes they feel passionate about and put together a plan for how they’re going to support them. The couple also talks to their four children, ages 2 to 8, about the importance of giving to charity. Each time the kids receive gifts for occasions like birthdays, their parents ask them to put a small number aside to give to seriously ill children in the hospital.

“Giving is an attitude more than an action,” Farkas said. “We’re teaching [our kids] the attitude, the character trait, that when somebody gives you a gift — especially a large gift — you don’t need all of it and you should pass the love on to other people who need it.” 

Making charitable giving a routine part of your life is more important than how much you give, the rabbi said. He emphasized the importance of putting your tzedakah box in a place where you’ll see and use it regularly, such as next to where you put your keys or your Shabbat candles. Also, remember to follow through on your tzedakah and donate the money once the box is full, he added.

While Jewish scholars have recommended giving 5 to 10 percent of one’s income to charity, many people don’t reach that, Farkas said. Instead of focusing on the amount, the rabbi said he tells people to give beyond the minimum and not just what they put in a tzedakah box.

 “It’s not just money that you don’t need, but you’re giving up something to help other people. It’s a sense of ‘I’m giving more than the minimum because I’m giving enough that I can actually feel it in my pocketbook,’ ” he said. “There’s no number for that; I think that that’s a personal choice.”

Giving is a core Jewish value, not just something you do because you have a good heart, Farkas said.  

 “In our tradition, we see tzedakah as an obligation; it’s part of who you are,” he said.  “It’s an obligation to support those in the community who don’t have. … Anyone can do it and anyone can be a part of it because it’s inculcated into the Jewish soul.”

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Leeds family shares the values of great leaders, good neighbors

At the age of 14, with $500 saved up from bussing tables, Fred Leeds bought a 1965 Mustang. A couple of months later, he sold it for $900. 

“It ruined my life,” he quipped, eliciting booming laughter from his wife, Dina Leeds. 

“That’s what put him through college,” she said. 

Fred Leeds continued: “I figured, if I can make ‘X’ amount of dollars buying and selling a car, how much can I make buying a building?” 

The search for an answer led to Fred Leeds Properties, for which Fred and Dina are now president and vice president, respectively. The company, which opened its doors nearly 30 years ago, is made up of 165 employees and manages approximately 5,000 apartments and 2 million square feet of retail space across Los Angeles, Arizona and New York. 

Born seas apart, the Leeds’ pasts share little in common. Fred is a West Los Angeles native, raised by a single mother and the product of a blue-collar upbringing. Dina and her family settled in the United States after fleeing their native Cairo along with hundreds of thousands of fellow Egyptian Jews when she was just 2 years old, following 1967’s Six-Day War. 

Dina and Fred actually lived mere blocks away from each other when Fred’s mother, already a friend of Dina’s, introduced the pair. “He was known as the most eligible bachelor in the neighborhood,” Dina said of her husband. 

These days, the couple shares a thriving business, a home and seven children, ranging in age from 10 to 30. They also share a core belief that with success in the business world comes a duty to lead outside of it, as well. 

Despite calling West Los Angeles home and owning property all over the city, just over a year ago the Leeds moved their company offices from Sepulveda Boulevard on the Westside to a new facility in the heart of South Central Los Angeles on Crenshaw Boulevard. They manage many properties in the surrounding area, a neighborhood often associated with poverty and gang violence. 

So why set up shop there? Fred answered while sitting in his office, where the wall is lined with towering portraits of U.S. Presidents George Washington and Andrew Jackson — men he describes as “great leaders.”

“We’re actively involved in this area and in this community,” he said. “We feel that there’s a tremendous amount of opportunity here. We get to offer something here that you can’t offer on the Westside of Los Angeles — that’s affordable housing.” 

His dedication to the community and underserved groups has earned him several awards from the city, as well as organizations such as the Boys and Girls Club. 

The couple said that one of the company’s fundamental tenets is getting involved in mismanaged properties, buying them inexpensively and turning them around. Philosophically, its management policy boils down to two items: over-improve and under-rent, essentially upgrading units and renting them slightly under market value. The aim is to surround residents with “good neighbors” and build up the community. They also hire several local building managers who know the communities and are invested in their prosperity.

According to Dina, development in South Central started out as an opportunity and over time evolved into a call to action. 

“In our business, we don’t have tenants; we have residents. There are full lives being lived there. These are where children will have their memories,” she said. “It’s a matter of doing the best with what you’re doing. We had an opportunity to buy buildings in these areas. It was an opportunity initially. Once we got in there, we realized there was a need in the community and we tried to figure out how to best serve the community.” 

Outside of their business, the Leedses are involved in numerous philanthropic endeavors spanning the gamut of culture, civic engagement, education and Israel. Just this past August, they took three of their children to Baton Rouge, La., to volunteer for the American Red Cross and assist in disaster relief efforts for those affected by flooding. Dina said their drive to give back comes from an immense appreciation of what they have. 

“We live in constant gratitude,” she said. “There but for the grace of God go I. For whatever reason, we’ve been fortunate enough to be in the position that we’re in. We tell our children that there’s a responsibility with it. For me, it’s giving a voice to the voiceless.” 

Dina serves on the board for the Los Angeles Ballet, supporting programs that bring company dancers to underserved neighborhoods. She also serves on the board for the Builders of Jewish Education. There her primary interest is ensuring any child who wishes to receive a Jewish education is able to — a cause that resonates with her own immigrant narrative. 

“Tuition has gone crazy,” she said. “It really shouldn’t be a pick-or-choose situation to see who has the right to a Jewish education. As immigrants, we know what it’s like. We came to this country as traditional Jews from Egypt. For my father, it was very important that we have a Jewish education, although we never could’ve afforded this type of tuition we’re seeing.” 

The Leedses serve together as national board members for StandWithUs and, perhaps most visibly, for American Friends of Magen David Adom (AFMDA). Dina is also the president of AFMDA’s Western Region. They’re fresh off co-chairing AMFDA’s annual Red Star Ball, which was held Nov. 1 at the Beverly Hilton and raised more than $14 million for Israel’s emergency medical service and blood bank. 

The former vice president of Friends of the Israel Defense Forces (FIDF) Western Region, Dina turned her attention to AMFDA a few years ago partly because unlike the Israel Defense Forces, Magen David Adom isn’t an Israeli government agency — though it is the lone organization mandated by the Israeli government to function in its role and therefore relies on fundraising efforts.

“I see this as a critical infrastructure that gives life, that saves lives,” Dina said. “When you talk about lifesaving, when you talk about every single ambulance in Israel, when you talk about the entire blood supply of the entire country, and when you talk about that being at risk, you realize that lifesaving efforts are truly in our hands.” 

Fred said the “first spark” in getting involved to give back was to lead by example for their children. 

Clearly, the rest of the family has been paying attention. Consider that in 2012, one of their sons, Robert, used his bar mitzvah proceeds — about $250,000 — to donate two ambulances to Ashkelon in southern Israel. 

“I’ve watched my son grow up with values that he’s learned from being around our charitable work and attending schools like Yavneh Hebrew Academy and YULA,” Fred said. “It has given him a foundation, a strong foundation in life, that has made him a leader, and gives him sensitivity to his environment, to his community and has him making a difference every day.”

The Leedses brought one of Robert’s ambulances to YULA before it was shipped off to Israel. There it was on display for the entire student body. A few short years later, that very same ambulance was on the scene in Israel helping to save the life of an IDF solider bleeding from a stab wound. 

“When Robert did it, it was a thought, an idea: ‘Let my bar mitzvah project be — I want to raise money for an ambulance in Israel.’ I don’t think he realized at the time all the various things that would come about from it,” Dina said. 

Since she knows that most people can’t raise $250,000, Dina’s advice is simple: Start small. 

“The thing I would tell anyone, especially any youth, is just put one foot in front of the other,” she said. “The Torah will tell you, ‘Open for me an opening like the eye of a needle and in turn I will enlarge it to be an opening through which wagons can enter.’ It comes out to: Put a foot in the right direction and doors will open. If anything we do affects any one person doing just one thing, then we’ve accomplished something.”

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Generations of generosity

Between November 1930 and Aug. 28, 1931, Mark Schulman wrote hundreds of letters to his sweetheart, Esther Wiesman, in San Francisco; by his count, he wrote 90 letters in one five-week period.

Between declarations of love and admonishments for her infrequent replies, he wrote of his dreams: How he would become a citizen, how they would spend many happy years together, and how he would become a success in business.

“All in all,” he wrote to her on one occasion, “my aim is on a million, and I honestly feel I am going to have it.”

A million turned out to be a conservative estimate. After marrying Wiesman on that August day in 1931, Mark Schulman would go on to start and sell a chain of 15 supermarkets in Nevada and Los Angeles, help build the iconic Riviera Palm Springs hotel and serve as a bank director.

The fortune that he amassed has continued to furnish large donations to both Jewish and non-Jewish causes in the years since his death in 2002, as the Schulman family enters its fourth generation of philanthropists.

Late on a recent afternoon, Richard Schulman, 80, Mark and Esther’s son, swung open the heavy wooden door of his Wilshire Boulevard condominium, revealing a blaze of white — white floors, white walls, white furniture, all decorated to the nines with modern art. The sun was setting on a sweeping, 15th-story view of West Los Angeles. Richard’s sister, Roberta Holland, who goes by Bobbi, sat on a white sofa across from his wife, Marcia Schulman, and next to their daughter, Teri Hertz.

Bobbi and Richard, who goes by Dick, trade off the directorship of the Mark and Esther Schulman Foundation. During the interview at his home, Dick was circumspect about the amount of money the foundation doles out each year: Some years it gives a lot, some years not at all. 

In 2014, records show, the foundation donated more than $300,000, including a $250,000 donation to Camp Hess Kramer, which is associated with Wilshire Boulevard Temple, where Hertz is a member.

But long before Bobbi and Dick took the helm of the foundation, Schulman had already been a well-known name in Los Angeles Jewish philanthropy. Mark first became seriously involved in charity by joining the Sportsmen’s Club in the 1940s, a fundraising group for the City of Hope in Duarte, then a Jewish tuberculosis hospital that treated many indigent patients who couldn’t afford to pay.

It wasn’t long before the Schulman name began appearing on buildings, including two at the Los Angeles Jewish Home, another at Vista Del Mar Child and Family Services and in the lobby of the Zimmer Children’s Museum. At Cedars-Sinai Medical Center, the couple underwrote a maternity ward and a chair in organ transplants. In general, their giving focused on the elderly and the young, the newest and oldest Jewish generations.

Both came from immigrant families (Mark was an immigrant, having been born in Minsk in what is now Belarus) and belonged to social circles where giving back to their adopted country was a priority.

“All of those people, those immigrants and first-generation American Jews that became very comfortable or wealthy, they were all philanthropic,” Marcia said of Mark and Esther. “Their whole group of friends, they did incredible things.”

Soon, Bobbi and Dick got involved, beginning at Vista Del Mar, where Dick served on the young men’s leadership board and Bobbi would take children on excursions. Both have since served on a long list of philanthropic boards. Dick is on the advisory board of the Jewish Community Foundation of Los Angeles (JCFLA) and the board of governors of the Jewish Home, and sat on the board of the Beit T’Shuvah addiction treatment center. Bobbi sits on the board of the Jewish Federation of the Desert in Rancho Mirage, and the Jewish Federation of North America’s National Women’s Philanthropy, among others.

Their activism arises from their parents’ lessons, learned early on, that they were to give of their time as well as their money.

“Dick and I heard it at the dinner table every night,” Bobbi said. “We were naturally raised to understand that that’s just part of your DNA, it’s something that you do. It’s something that you have to do.”

Mark and Esther made sure to impart the same lesson to the next generation. As they grew into their old age, the couple would impress upon their grandchildren the importance of giving over dinner each Monday night at their home.

In the early 2000s, after Mark’s death in 2002, the decision was made to bring the grandchildren into board discussions at the family’s foundation to help guide its giving. The fund is held with JCFLA and overseen by a board made up of Dick, Bobbi and Marcia along with JCFLA officials and appointees. While the grandchildren haven’t yet made the board, they’ve nonetheless played a part in influencing the foundation’s philanthropy. 

For their part, Dick and Bobbi have tried to ensure their grandchildren inherit the same philanthropic spirit they did. One year, for Chanukah, in lieu of gifts, Bobbi sent a certain sum to each of her grandchildren with the instructions to donate it and inform her where they’d given it. To her surprise, each one donated the money to animal rights charities — proof, to her, that they had developed their own philanthropic sensibilities, independent of hers.

And indeed, the fourth generation — Mark and Esther’s 15 great-grandchildren — have shown some initiative of their own when it comes to charity and giving. “Periodically, I get letters from them from college: ‘Grandma, I’m supporting this, would you support it?’ ” Bobbi said.

But sitting next to her aunt on the couch, Hertz said the family’s ethos goes beyond financial giving.

Cori Hertz, Teri’s daughter, has volunteered on half a dozen separate occasions at an orphanage in Romania. Once, upon realizing that there was a shortage of toothbrushes, she persuaded Hasbro to donate some 200 musical toothbrushes that emit a jingle when they’re used.

Camp Hess Kramer has the youngest generation to thank, too. In 2011, Teri, who is 56, invited two of her parents’ grandchildren, Taylor Tabb and Julia Dick, then 15 and 12, respectively, to speak to the foundation board about their involvement in the camp and to ask the foundation to endow a scholarship for campers who couldn’t afford their dues. 

“Bringing them in gave them an opportunity to talk about a cause that was meaningful for them,” Teri said.

“Guess what?” said Marcia, sitting across from her daughter. “They didn’t get turned down.”

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New countersuit in discrimination case at Urth Caffé

A lawyer for the popular Southern California restaurant chain Urth Caffé filed court documents Nov. 8 alleging the seven Muslim women suing the chain for discrimination were trespassing at its Laguna Beach location on the night in question.

On April 22, the women, six of whom regularly wear the hijab, or Muslim headscarf, were asked to leave the restaurant’s Laguna Beach location. In a May 2 lawsuit, they alleged they were ejected because of their religion and not, as they were told at the time, because of a “45-minute policy” the location uses to clear tables during peak hours.

A placard at Urth Caffé displays the restaurant’s policy of a 45-minute limit.

Then, in June, David Yerushalmi, the Orthodox Jew who co-founded the conservative public interest law firm American Freedom Law Center and who is representing Urth Caffé pro bono, filed a countersuit alleging trespass. The countersuit focuses on the fact that for 45 minutes after they were asked to leave, the women refused, and were therefore trespassing on the restaurant’s property.

After he filed the countersuit, the lawyers for the women, of Pasadena firm Hadsell Stormer and Renick, asked that it be dismissed on the grounds that it was meant to intimidate their clients. Last week, Yerushalmi filed a brief in Orange County Superior Court defending the countersuit on the grounds that it was based on the trespassing allegation, rather than the lawsuit itself.

“The actual behavior that we’re suing them for is not their lawsuit,” Yerushalmi said in a phone interview. “It’s not their speech on social media about how terribly they were treated. It was simply for not abiding by our policy and refusing to leave until the police came.”

Yerushalmi also has alleged that the suit against his client is illogical in part because one of the owners — the one who authorized the Laguna Beach location to call the police on April 22 — is herself a Muslim woman. The chain was founded by Shallom and Jilla Berkman, a married couple from Jewish and Islamic backgrounds, respectively.

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Life is delicious on Trump-free Tijuana getaway

I escaped.

A lot of celebrities — and some of you — talked about fleeing the country if Donald Trump were elected. I actually did it.

As a post-election pall settled over Los Angeles, I called my daughter at college and asked if she wanted to go with me. 

“Where?” she asked.

“Anywhere,” I said. 

Trump had vilified a lot of countries, people and genders in his campaign, but first and foremost he went after Mexico and Mexicans. Tijuana, I thought, why not Tijuana? I hadn’t been there in 30 years. First, it got too seedy. Then, it got too dangerous. Then, that image stuck. 

But for years, I’d heard the food, wine and craft brew scene there had exploded. And it was close; if we hurried, we could get there before The Wall went up. If I was going to sit shivah, why not do it with some good mezcal?

We left late at night, like Israelites fleeing Pharaoh. From our home to our hotel took 2 hours and 15 minutes. Crossing the border felt like an act of defiance. You hate them? #Imwiththem.

Our unspoken rule was that we would avoid the news for as long as possible. We walked into the lobby of Hotel Lucerna at 2 a.m. It was bubbling with young people in tuxedos and fancy dresses, coming from a wedding. No one paid attention to the soundless images on a large-screen TV of Trump and Mike Pence. We didn’t, either. TJ was going to be our no-cry zone. 

The next day, it was time to shatter stereotypes. TJ wasn’t dangerous or depressing. Over the past two decades, it had boomed — thanks, NAFTA. The businesses that free trade had lured or spawned created an ambitious middle class that fed a bold food and art scene. The city isn’t even remotely pretty — but its sprawl reflects a relentless entrepreneurialism and energy, and a lot of that translates into great food.

Our first stop was the main market, Mercado Hidalgo. At Birrieria El Rincon del Oso, we passed on the eponymous goat stew and ordered perfect huevos rancheros and coffee scented with cinnamon. A mariachi band played. People sang and cheered for some occasion. They toasted with micheladas — cold beer and spicy tomato juice. It was 11 am.

The market was spotless and sprawling. It smelled of fresh guava. Vendors hawked hunks of fresh cheese with orange rinds, pomegranates, sugar cane. The market has an indoor section offering restaurant supplies: ladles the size of oars, soup pots that could hold enough matzo ball soup for an army division. That’s when I noticed something: the prices. In TJ, things cost half of what they do here. Those pots, that cheese, our breakfast — half. Every meal became a giddy case of reverse sticker shock.

I turned a corner and came face to face with one lone Trump piñata. Reality must have been sinking in by then — it didn’t amuse me. I don’t like the thought of anyone hitting the president of United States, and, yeah, he was my president. I needed a glass of wine. 

We ate lunch at Hotel Caesar, where the original Caesar salad was invented in 1924. No, it’s not a tacky tourist trap. Think Musso & Frank with better food at 50 percent off. The waiter who made our salad tableside turned out the single best one I’ve ever tasted. Two glasses of superb L.A. Cetto Cabernet from Baja (I drank both) and things were looking up.

Dinner was even more impressive. For years, I remembered a great meal along the Baja wine route at a restaurant called Laja, from chef Jair Tellez. The Tijuana native (who, despite his first name, swears he is not Jewish) opened Verde y Crema in TJ, and it is among the city’s best. Farm-to-table ingredients cooked mainly over a wood oven. My wood oven-roasted local grouper with smoky tomatoes and lentils came closer to true California cuisine than what even the best Cal-Med restaurants in L.A. put out. There’s a curated list of artisanal local mezcals, as well. And wood oven-baked banana bread pudding with mamey gelato. 

The restaurant restored us. It was packed with upscale couples and celebratory groups. If these people were worried what a President Trump would do to Mexico’s economy, they sure weren’t in mourning. 

 “We’ll see,” our Uber driver, Raziel, said to us that evening. Raziel, like most of the people we met in TJ, spoke perfect English and had a life on both sides of the border. He was getting his MBA in international business. Ending NAFTA could hurt the medical parts company he worked for during the day, but he didn’t see it happening.

 “It benefits both sides,” he said. “Trump will see.”

 “And what about the wall?” I asked.

 “I don’t care. I have a green card,” Raziel said. “But we’re not paying.”

Raziel dropped us off at La Mezcalera, a smoke-free, mellow bar that serves all things mezcal. Backlit religious icons adorned the wall. With no squinting at all, you could be at a Williamsburg or Echo Park hipster hangout. 

The next day, we took in a little news at a time, titrated, to ease our re-entry. Trump already had backed down from “a wall” and was now talking about “fencing.”

Things were looking up, or at least we were feeling better. We stopped for coffee at a La Stazione Café, ground zero of the artsy crowd. Inside, a mural proclaimed the store motto: “Coffee Is Hope.” We had two shots of hope.

We headed south for a half-hour, one last meal, at Puerto Nuevo. It was a stunning, warm day, the ocean a vast blue swirl beneath us. The Angel del Mar restaurant was full — at 11: 30 — with families drinking those micheladas, eating giant spiny lobsters or whole fried snapper with rice and beans. Mariachis played, and the couple next to us got up and began dancing. 

We toasted them, and toasted love, and toasted life, and crossed back home.

You can follow Rob Eshman’s food adventures — including pictures and recommendations from Tijuana — on Instagram and Twitter ” target=”_blank”>jewishjournal.com/foodaism.

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Wine Wednesday pairs wine with charity across the world

An Israeli initiative has reinvented the traditional fundraiser and taken it global.

People are always looking for good excuses to drink more wine, whether it’s for a special occasion, a way to unwind or the reported health benefits. But Wine Wednesday — a social fundraiser that started in Tel Aviv and recently launched worldwide — has uncorked one of the best reasons yet: Now you can drink wine to support charities.

Founded and organized by volunteers, monthly Wine Wednesday events pair wine with a social atmosphere and charitable mission. Since launching in January 2013, Wine Wednesday has hosted more than 30 events in Israel and raised more than $21,000 to support local projects for women’s empowerment, micro-finance, at-risk youth, people who have disabilities, affordable eye care, anti-bullying and other social causes.

On Sept. 14, the popular fundraiser went global, with 15 participating cities hosting Wine Wednesday events, including Los Angeles.

The Wine Wednesday model

Wine Wednesday is not your average fundraiser. For starters, you don’t need deep pockets to attend. The events cater to millennials by offering a low attendance fee of approximately $10, all of which is donated to charity.

Meanwhile, Wine Wednesday minimizes its costs by receiving venue space in-kind and requiring attendees to bring a bottle of wine. The night also focuses on socializing, not soliciting; the featured charity must limit its pitch to about five minutes.

Given the affordable ticket fee and social appeal, Wine Wednesday has grown extremely popular in Tel Aviv, often selling out. The idea itself was born over a bottle of wine shared between co-founders Caylee Talpert and Emma Datney.

“We were sitting on a balcony one day drinking wine and said we should do this more often on a Wednesday and raise money for charity at the same time,” Talpert said. “[The first event] was in the middle of winter and it was storming and raining, and we didn’t think that anyone would show up, but 70 people turned up, so we realized we were onto something.”

Paying it forward

Wine Wednesday’s overall impact goes far beyond the funds raised.

“We stayed in touch with several people who came to the event and expressed interest in volunteering with us,” said Gideon Rogers, who attended a Wine Wednesday to represent his campaign to provide Holocaust survivors with MyMDBand, a lifesaving medical emergency bracelet.

Rogers continued to attend events to learn about other charities. During a Wine Wednesday at WeWork, he discovered Tikkun Olam Makers (TOM), a community that develops technologies for people who have disabilities, and decided to get involved as a volunteer.

“It was sort of like a full circle — [my project] benefited from [Wine Wednesday] and I’ve been able to pay it forward by getting involved with another organization. It’s a pretty cool thing,” he said. 

Chana Simon also is grateful to Wine Wednesday for connecting volunteers to her organization, RE-SPECS Frames for the Needy, which provides discarded eyeglasses to people who cannot afford them.

“It was beyond financial for us,” Simon said. “People came up to me after my pitch saying that they had old glasses to donate or that they have a relative who is an optometrist. It was a great platform for networking.”

And while schmoozing over a midweek glass of wine might seem like Wine Wednesday’s greatest appeal, its patrons are often looking for something more.

“What draws them in might be the fact that this is a cool social event — good wine, good people — and feeling good about the fact that they’re not just going out to a pub and drinking, but doing something for a good cause,” Rogers said.

Going global

With dozens of successful events in Israel that attract 150 to 250 attendees, Wine Wednesday decided to share the model globally and offer support to any community wishing to organize a local event.

With a goal of raising $20,000 globally, the Wine Wednesday Global launch took place Sept. 14 with 15 participating cities including New York, Boston, Los Angeles, San Salvador, Rio de Janeiro, Berlin, Lisbon, Warsaw, Nairobi and Lusaka, Zambia.

Tel Aviv was host to the main launch event at Langa Rooftop Event Hall, featuring live music and all-you-can-drink wine. The beneficiary was Microfy, which helps individuals from disadvantaged Israeli communities open and develop micro-businesses.

The next step is to keep the momentum going and encourage more cities to join in.

“Our hope is that when everyone sees how easy it is and how fun it is, they’re going to keep on doing it, which is kind of what happened with us [in Tel Aviv],” Talpert said. “We want to create a community of Wine Wednesdays around the world, raising money for different grass-roots charities in their cities.”

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