Ido Daniel, one of the #BringBackOurBoys campaign managers, talks strategy

On Thursday nights, three Israeli teenagers “>official Facebook page, which was eventually taken down for “violating Facebook’s community standards.” It was later retrieved.

Ido Daniel, one of students leading the campaign, talked to “Israelife” about the idea behind the campaign, overcoming obstacles and not giving up on the three boys.

“The campaign launched on Friday, soon after the official statement saying the boys are presumed kidnapped. It is a collaboration between several students, Public Diplomacy activists. I, for instance, work with the organization WhatIsrael. We gathered after noticing that the foreign media almost completely ignore the story. Under the “Middle East” section on almost every major news website, there will be news about Iraq and the World Cup. Not a single word on the kidnap, because we’re facing a situation where Israel is the victim, not the aggressor.

We wanted to raise awareness to this important story, and in order to do so, we came up with this campaign. We based it on the campaign calling to bring the Nigerian girls back home. We thought this was a similar story, a terror organization kidnapping kids, and wanted to clear any misunderstanding regarding who is the attacker and who is the defender. Those boys were on their way home from school and someone abducted them. Overall, I think the analogy was clear to people.”

How long did it take for the campaign to go viral?
“It happened in almost no time. I was always curious to see how a virtual campaign goes viral.  I participated in previous campaigns, such as the one during operation