Forget cotton, Lycra and leather. Israeli balloon twister Ori Livney has a new material that could put a real bounce in your gown: rubber.

\”The air is the expensive part,\” says Ori Livney, grinning from behind a pile of colorful rubber balloons. \”But it\’s not as complicated as it sounds. I can make just about any regular dress out of balloons. The challenge is to make it a perfect custom fit.\”