Ashkefardic Love
For several decades now, one of the most dreaded words in the Jewish community has been the A word: assimilation.
David Suissa is Publisher & Editor-in-Chief of Tribe Media/Jewish Journal, where he has been writing a weekly column on the Jewish world since 2006. In 2015, he was awarded first prize for "Editorial Excellence" by the American Jewish Press Association. Prior to Tribe Media, David was founder and CEO of Suissa Miller Advertising, a marketing firm named “Agency of the Year” by USA Today. He sold his company in 2006 to devote himself full time to his first passion: Israel and the Jewish world. David was born in Casablanca, Morocco, grew up in Montreal, and now lives in Los Angeles with his five children.
For several decades now, one of the most dreaded words in the Jewish community has been the A word: assimilation.
It’s one of the defining moments in the life of a synagogue — the search for a new head rabbi.
Don’t get me wrong. It’s not as if I don’t enjoy things like beach volleyball, windsurfing, kayaking and moonlight salsa dancing.
Rabbi Perry Netter lost his enthusiasm for our conversation when I popped him the question. We were discussing, over a long lunch at Shilo’s, the topic of human conflict, and I asked him if he could recall a special moment of conflict while he was growing up — something that might have marked him.
I\’ve never met a right-wing Jew who doesn\’t want peace. The divisive question is always: How do we get there? By being forceful and hard-nosed, or flexible and understanding?
Did Israel actually trick our terrorist enemy into complacency before catching it off guard? Did we use the six-month cease-fire with Hamas to beef up our intelligence and plan a blitzkrieg counterattack in response to the incessant bombing of Israeli civilians?
It\’s like a quadruple shot of cheap vodka that you drink quickly on an empty stomach. You feel disgusted and drunk at the same time.
Paul\’s shop has been a fixture in the neighborhood for 28 years. When you enter his shop, which sits adjacent to the Pico Glatt market a block east of Beverly Drive, you half expect to see trolley cars and \’56 Chevys going by outside. His sewing machines are more than 50 years old.