On Kaplan there is a gathering of Jews, proud Jews, proud Zionists, electrifying the air with the intoxicating power of our shared beliefs, so powerful that I often cannot hide my emotions.

Whether one is observing the right or the left in Israel, references to Herzl are ubiquitous. Both political camps in Israel fashion the founder of the country as their spiritual leader, claiming ideological ownership of his likeness to advance their own agenda.

Posing with a bright smile next to Corbyn, Sanders tweeted support for the former Labour Party leader last week, along with two organizations he is associated with. 

“The West” is often the start of an argument between the Jewish state’s many factions. 

This holiday season, during yet another time of rising anxiety in the Diaspora, I would implore all politicians, corporations and brands to rethink their repurposed Christmas messages.