Brazil Hillel feigns closure in bizarre marketing stunt
Jewish Journal
February 5, 2016
Hillel Rio announced it would not close down just three hours after lamenting that it would, all via its Facebook page.
Category
promotion
The Passion of Mel Gibson
Ivor Davis
February 19, 2004
After watching Mel Gibson\’s two-hour-and-six-minute \”The Passion of the Christ\” at the Fox Studio\’s 200-seat Zanuck Theater, with barely a dozen carefully invited others in the audience, I came away with great admiration for Gibson.
Not for the film, I can assure you.
For while it is superbly photographed by Caleb Deschanel (\”The Patriot,\” \”Being There\” and \”Black Stallion\”) you can\’t but sit in awe of Gibson\’s brilliant publicity juggernaut that could teach Barnum and Bailey a thing or two about the not-so-delicate art of movie promotion and marketing.
Sweet Support for Israel
Andrea Adelson
September 11, 2003
The Jewish Federation of Orange County is on its way to starting another New Year tradition by again urging residents to buy Israeli-made honey for their own Rosh Hashanah tables as well as contributing a jar to an Israeli family.
This year, six other Jewish communities in Western states are joining in the \”Honey for the Holidays\” promotion, started by the broad-based O.C. Israel Solidarity Task Force, said Bunnie Mauldin, the O.C. Federation\’s executive director. \”We are with you in sweetness and sorrow,\” reads the card that will be attached to hundreds of honey jars expected to be distributed in the Israeli communities of Kiryat Malachi and Hof Ashkelon.
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