Making cookies … And a difference
Left destitute overnight when the Nazis confiscated his life savings in 1941, Ben Lesser’s father, Lazar, used a 100-pound bag of flour and some salt — a housewarming gift from a friend — to bake pretzels for the local bars in Niepolomice in southern Poland.
While his family of seven subsided on wheat husks, normally fed to the pigs as waste, Ben Lesser’s father went on to became the town baker, and the family was able to support themselves in spite of the country’s harsh anti-Semitic laws.
Lesser’s parents and three of his four siblings did not survive the Holocaust, but the lessons he learned in his father’s kitchen did. The 85-year-old survivor of multiple concentration camps — who spoke about his experiences last month at the Los Angeles Museum of the Holocaust (LAMOTH) — founded Papa Ben’s Kitchen, which makes five varieties of kosher mandelbread, in 2011.
The company, whose products became available in stores last year, doesn’t just exist to satisfy the American sweet tooth; Lesser created it, in part, to support the Zachor Holocaust Remembrance Foundation, a nonprofit he founded in 2009. It provides pins that read zachor in Hebrew (“remember”) to audiences at Holocaust education events. (More than 30,000 pins were distributed in just its first few months, according to its Web site.)
“We give pins with the message that now you are responsible for the story you have heard today,” said Lesser’s daughter, Gail Lesser-Gerber, president of Papa Ben’s Kitchen.
Lesser was born in Krakow, Poland, in 1928, to a middle-class family involved in the production of kosher wine, syrup and chocolate. The family left for Niepolomice in 1941, according to Lesser’s Web site, to avoid joining the Krakow ghetto, where most of his extended family would perish.
Two years later, at age 14, Lesser escaped to Hungary — his parents were reported by a neighbor and shot before they could join him — only to endure the horrors of Auschwitz-Birkenau, the labor camp Durnhau, a night at Buchenwald, and then Dachau, as well as a death march that lasted at least two weeks in February 1945. Upon liberation, he fell into a starvation-induced coma that lasted about eight weeks.
After the war, Lesser was reunited with Lola Lieber-Schwartz, his only surviving sibling, and settled in the United States. He eventually found his way to Los Angeles, where he met his wife and went on to become a real estate agent. Now a great-grandfather who has retired to Las Vegas and written a book about his life (“Living a Life That Matters: From Nazi Nightmare to American Dream”), Lesser gives speeches about his Holocaust experiences at universities, libraries, prisons and government institutions across North America.
Despite having no formal training in cooking or baking — and no written recipes from his father — Lesser has baked from memory throughout his life, using the smell and texture of the dough as his guide. He brought the treats to card games with buddies, and passed them out as party favors at his 80th birthday party. Friends kept asking why the family wasn’t selling Lesser’s mandelbread, remembers Lesser-Gerber.
“Everyone loved my dad’s cookies,” she said.
The family needed to cover the cost of Lesser’s unsubsidized speaking engagements and the Zachor foundation. They finally decided to take their friends’ question to heart.
The result is Papa Ben’s Kitchen, for which Lesser and his family developed multiple recipes. Available at Whole Foods and Gelson’s, the cookies come in various flavors: original family recipe, minty dark chocolate, chocolate espresso bean, lemon blueberry with poppy seeds, and spicy chipotle with ginger and dark chocolate.
A pastry chef prepares their products at a bakery in Costa Mesa, Calif., in Orange County.
Lesser-Gerber remembers her father, with his old-fashioned mentality, proposing he knock on the door of Ralphs grocery stores with some of his mandelbread and ask if they wanted to buy some.
During his recent visit to speak at LAMOTH, Lesser read from his book while a diverse crowd listened with rapt attention to stories of beatings, intimidation and executions, but also of human dignity and courage.
Lesser recalled how he bribed the cook at Durnhau with diamonds he had smuggled in his shoes to get his uncle a kitchen job rather than the hard labor forced upon other prisoners — breaking apart boulders to make gravel. This experience, he said, taught him the importance of saving valuables for emergencies, and of making personal connections. Both of these were lessons he would find important later in life as a businessman in America.
Most of all, he learned from the concentration camps that to succeed, he had to understand what was expected of him, and simply get it done no matter the difficulties. He said he remembers thinking: “Ben, if you want to live, you have to do it exactly the way they want you to do it.”
And once in the United States, he knew that he had to work harder than others to be the best — his own education had been halted at age 11. So when he was working for UPS at one point, for example, he learned everything about the company so his employers knew they could count on him to do any job, at any time, including holidays. For a time, he worked two jobs and went to night school.
“Figure out how to be the best at your profession,” he told the LAMOTH audience. “Don’t be a clock-watcher. Give yourself all the way.”
Despite his difficult life, Lesser-Gerber said her father always managed to keep a positive outlook on life.
“[He] wanted to live his childhood through us,” she said. “He could not pass up a roller coaster without taking us.”
Lesser never spoke about his experiences until asked by his grandson to appear at an elementary school event.
“The kids are so grateful,” Lesser said. “They had no idea … most of them are not being taught about the Holocaust.”
Lesser said that his talks emphasize the importance of mutual respect and living peacefully. He said listeners go home “new, different people” who do not take their families for granted.
At each of his presentations, Lesser passes out Zachor pins to the audience, paid for by the skill his father taught him over 50 years ago. As Lesser-Gerber said about her father’s company, “It’s about making cookies and making a difference.”