Since last summer, when I volunteered for a Barack Obama event, I have received many nonsensical e-mails and heard many nonsensical arguments — from friends and family as well as on TV — about Sen. Obama\’s alleged lack of allegiance to the United States of America.
Dan Ariely is an MIT professor who served beer in a brewery and dressed in a waiter\’s outfit as part of his research into decision making. A leading behavioral economist, Ariely has heightened abilities to observe what\’s going on around him, from tiny details to the big picture. His uncommon findings and their wider applications are presented in \”Predictably Irrational: The Hidden Forces that Shape Our Decisions\”.
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