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When Mark Firestone was searching for a shul to join, he didn\’t look for a shul that had a nursery school or Hebrew school attached. Nor did he fret about the services he\’d be getting for his membership fee. Instead, he wanted a shul that was quiet.

\”I wanted it to be very quiet, so you can hear yourself daven, and hopefully Hashem can hear it,\” said Firestone, a Pico-Robertson life insurance salesman who belongs to Aish HaTorah. \”I have been to other shuls where you can barely hear the Torah reading, because people are talking so much. Aish has zero tolerance for people talking in shul.\”

For many Jews, the High Holidays is a time when they consider joining or renewing their synagogue memberships. However, what attracts them to synagogues, and what rabbis feel is important when choosing a synagogue, is not always the vast array of services that synagogues and temples provide.

Many members and rabbis feel that it is the intangibles — the atmosphere in the shul or the feeling of community that really attracts people, not the Hebrew school, youth program or adult education that is offered.