For Musicians, It’s Good to Be Labeled
When Chasidic reggae-rapper Matisyahu sold 350,000 units of his new album, \”Youth,\” in the first weeks after its release, he redrew the rule book for marketing Jewish music.
When Chasidic reggae-rapper Matisyahu sold 350,000 units of his new album, \”Youth,\” in the first weeks after its release, he redrew the rule book for marketing Jewish music.