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“Imagine you’ve stepped outside on a crisp, clear autumn evening. Ah, the beautiful night sky! The awe of the cosmos! How very small we are in this vast universe, tiny specks on this pale blue dot, lucky to exist in this geological instant that Earth is hospitable to life. Truly, the sky gives us the gift of perspective—wait, is that the Pepsi logo?
It could be, at least starting in 2021. Earlier this month, Russian company StartRocket confirmed to Futurism that it was working on launching satellite ads to be viewed in the night sky. Its first client, the company said, was PepsiCo. A PepsiCo rep later confirmed to Gizmodo that the company did partner with StartRocket for an “exploratory test” advertising an energy drink but had no plans to continue advertising in space. It’s unclear whether StartRocket may have more clients lined up.
In a video detailing its vision, StartRocket’s ads rise in the sky behind the Golden Gate Bridge, the Eiffel Tower, a Bali temple, London’s Tower Bridge, and Arctic icebergs, competing with the aurora borealis. (StartRocket’s website depicts a dystopia that I cannot possibly capture in words.) The ads would be projected by a constellation of satellites orbiting at about 280 miles above Earth, each equipped with light-reflecting Mylar sails.”
JJ Editor's Daily Picks
"At 12:42 a.m. on the quiet, moonlit night of March 8, 2014, a Boeing 777-200ER operated by Malaysia Airlines took off from Kuala Lumpur and turned toward Beijing, climbing to its assigned cruising altitude of 35,000 feet. The designator for..."
"“I hereby sentence you to death.” The words of Judge Clifford B. Shepard filled the courtroom in Jacksonville, Fla., on Oct. 27, 1976. Shepard was sentencing Clifford Williams Jr., whom a jury had just found guilty of entering a woman’s house..."
"The video footage of Jewish Israelis dancing with Palestinians at a wedding should be something to celebrate. It should be an expression of joy and joint faith in the future. Instead, it has brought danger and disgrace to Radi Nasser, the mayor..."
"In 2013, I was executive editor of the NY Daily News, and we, like every other publication in the country, were covering the series finale of Breaking Bad. As one of the most popular and critically acclaimed shows in history, the finale was..."
"Sen. Bernie Sanders, I-Vt., tells us that wealth inequality is at grotesque and immoral levels. Sen. Elizabeth Warren, D-Mass., has a plan to tax everyone lots and lots to solve this. The slight problem is that the Federal Reserve tells us that..."
"For much of World War I, Sir Phillip Gibbs was one of the few journalists the British War Office permitted to correspond from the Western Front. Gibbs’s mission was to describe, in terms that would be acceptable to government censors, the..."
"In the 1940s, sexologist Alfred Kinsey, who was on the verge of publishing his first major report on male sexuality in the US, enlisted a photographer named Thomas Painter to investigate gay subcultures. Painter, a white, openly gay man, had..."
"What was Postmodernism? In the 35 years since Fredric Jameson’s New Left Review essay “Postmodernism, or the Cultural Logic of Late Capitalism” — and the 40 years since the publication of Jean-François Lyotard’s The Postmodern Condition..."
"My husband and I are proud fathers of a 5-year-old girl and 1-year-old boy. I was grocery shopping with them last week when I saw a sign that made me cringe. Attached to a basket of free fruit, the sign reminded kids to “Ask Mom” before taking a..."
"Family farms are central to our nation’s identity. Most Americans, even those who have never been on a farm, have strong feelings about the idea of family farms — so much that they’re the one thing that all U.S. politicians agree on. Each..."
"The Big Bang is the defining narrative of modern cosmology: a bold declaration that our universe had a beginning and has a finite age, just like the humans who live within it. That finite age, in turn, is defined by the evidence that universe is..."
"After a protracted siege by the Roman tenth legion, the situation of the Sacarii, the Jewish rebels holed up on the mountain fortress of Masada, became hopeless. The Jewish rebels led by Elazar Ben Yair decided to kill themselves rather than be..."