Best Of The Web
“SAY YOU WERE a villainized e-cigarette startup, with a $13 billion cash investment from the tobacco giant that owns Marlboro, and were blamed for kicking off a vaping epidemic among teens. You’d lay low, right? Maybe play nice with the FDA. Log off Instagram. Throw a few coins at a youth prevention campaign. Juul, however, is opting for a more aggressive route.
On Tuesday Juul confirmed that it plans a national TV ad campaign featuring ex-smokers who used Juul to help them quit traditional cigarettes. CNBC, which first reported the plan, said Juul plans an initial $10 million campaign, airing on national cable channels after 10pm local time and aimed at adults 35 and older.
TV ads for tobacco products have been banned under federal and state regulations since the 1970s, and print ads are restricted. Advertising standards have not been formalized for e-cigarettes, which are regulated differently by the Food and Drug Administration. E-cigarette companies have advertised on TV before, notably Blu and NJOY, which ran a Super Bowl ad in 2012. But in the intervening years, Juul has far eclipsed both brands, with 70 percent of the retail market, according to data from Nielsen.
TV is a new medium for Juul, which has grown through social media channels like Instagram, Twitter, and Facebook, although the company claims most of the marketing is organic and unpaid. As criticism grew, the company changed the look and feel of its online accounts to focus exclusively on adult smokers switching to Juul.”
JJ Editor's Daily Picks
"On June 23, Erdogan and his party suffered a historic debacle in the rerun of the mayoral race in Istanbul. Binali Yildirim, an AKP heavyweight who ran as the candidate of the People’s Alliance between the AKP and the Nationalist Movement Party..."
"Former Vice President Joe Biden will enter the first Democratic presidential debates with 19 rivals taking aim at him — nine on the night he will be onstage, 10 the night he won't be there to defend himself. He is the clear-cut frontrunner and..."
"The latest round of attacks and counterattacks in Israel and Gaza demonstrates the respective governments’ inability to extricate their people from an awful situation, decades in the making. Palestinians and Israelis live in the same land, share..."
"Yesterday, a new musical dramedy debuting this Friday, conjures up a world we can’t begin to imagine: one in which the Beatles never existed. Somehow, after a global blackout, no one on Earth has ever heard of the band, except for the protagonist.."
"“America will never be a socialist country,” President Trump said as he launched his bid for re-election last week. That declaration was an effort to frighten Americans and undermine growing support for expanding Medicare and Social Security..."
"SpaceX launched 60 satellites last month that now swarm around our planet like bees around a hive. It’s the first phase of Elon Musk’s ambitious Starlink project that will eventually send thousands of satellites into orbit to create a worldwide..."
""At the end of May, TIAA, the financial services and investing giant, rolled out new gender-identity awareness guidelines for its client-facing consultants. The guidance included: “Never assume someone’s gender identity” and “Be aware that a..."
"Nobody knows who threw the first brick at Stonewall. It might not even have been a brick. Legend has it a woman in the crowd yelled, “Aren’t you going to do something?” as she was dragged away by cops. We don’t know who she was."
"Secular studies were an afterthought in my all-male yeshiva high school, offered in the late afternoon after eight hours of religious subjects. After “English,” we often returned for a few more hours of Torah study. The person who was supposed,,,"
"Meat is dead. Carnivores are going the way of cigarette smokers and, by 2050, there’s a good chance that it will be socially unacceptable to eat meat. In the same way that we’re now horrified people used to smoke in offices and airplanes, we’ll..."
"In order to embody the philosophy of elegant simplicity, we need to address the relationship between science and spirituality. Some people think that science and spirituality are polar opposites, but are they? Science is about things which can..."
"Labels are a necessary evil when talking about Judaism. Orthodox, Conservative, Reform denote different religious streams, but they are simply primary colours which hardly do justice to the kaleidoscopic variety of the modern Jewish landscape..."