Best Of The Web
“SPEND ENOUGH TIME on the internet, and you’ll inevitably come across Astrology Content™. Maybe you’ve seen a Game of Thrones meme about Leos, or a Twitter thread arguing why we should all love Taurus season—or perhaps you just have that one friend (they know who they are) who starts off every social media post with “This is a total Gemini thing, but…” It’s unavoidable.
Over the past couple of years, numerous publications have tried to explain the how and why behind astrology’s online proliferation. It’s no secret that people on the internet enjoy hyper-personalized content (who doesn’t love a quiz that will tell them what type of bread they are?), but the fascination with astrology goes beyond that. The knowledge regular people have of astrology is no longer limited to horoscopes. Netizens now have an entire framework through which to examine the world—from using charts to analyze rumors that Prince William cheated on Kate to tying the release of the Mueller report to a full moon in Libra.
Yet, as much as astrology has changed the internet, the internet has also changed astrology. The abundance of information online about celestial movements and a seemingly infinite number of people writing horoscopes has transformed the practice from a devout subculture to a subject so popular that there are hundreds, maybe thousands, of social media accounts dedicated solely to star signs.”
JJ Editor's Picks
"Congratulations, Mr. President. It took an extraordinary effort, but you finally managed to spark a serious global crisis. I know you don’t like to share credit, but don’t worry. The current mess in the Middle East centered around Iran is all..."
"We’re approaching the anniversary of one of the nastiest political battles it has been my misfortune to witness—the confirmation of Brett Kavanaugh to the Supreme Court despite credible accusations of sexual harassment and assault and his..."
"There are few one-offs in life on Earth—rarely can a single species boast a trait or ability that no other possesses. But human language is one such oddity. Our ability to use subtle combinations of sounds produced by our vocal cords to create..."
"He walked through the coffee shop door and scanned the crowd. A familiar smile bloomed as he recognized me, despite how my appearance had changed over the years. I’m bald and bearded now, and heavier. I wear an extra decade on my face, and I’m..."
"The poverty rate in the United States fell to 11.8 percent in 2018, according to data released last week by the Census Bureau — the lowest it’s been since 2001. But this estimate significantly understates the extent of economic deprivation in..."
"Streaming is the future of TV. But for now a big part of the streaming business revolves around old TV shows. Latest case in point: Netflix is paying a lot of money for the rights to show Seinfeld to its 150 million subscribers around the world..."
"On the eve of the second Israeli election of 2019, there is no shortage of apocalyptic rhetoric about the potential consequences of Prime Minister Benjamin Netanyahu’s re-election. From the New York Times' editorial column to The Forward’s..."
"Is there a backlash toward the technology industry in the culture? I tend to think so, having written about its various twists and turns most weekdays for the past couple years now. But sometimes an obsession with a beat can lead to myopia, and..."