Best Of The Web
““Imagine this,” says an advertising consultant named Barry Lowenthal. “I’m a smart toaster, and I’m collecting data on how many times the toaster is used.”
I’ve just asked Lowenthal what he, as an advertiser, would be able to do with data transmitted from an internet-connected appliance, and I happened to mention a toaster. He thought through the possibility of an appliance that can detect what it’s being asked to brown: “If I’m toasting rye bread, a bagel company might be interested in knowing that, because they can re-target that household with bagel advertising because they already know it’s a household that eats bread, toasts bread, is open to carbs. Maybe they would also be open to bagels. And then they can probably cross that with credit-card data and know that this is a household that hasn’t bought bagels in the last year. I mean, it’s going to be amazing, from a targeting perspective.”
The thought experiment I put to Lowenthal—the CEO of The Media Kitchen, an advertising consulting firm—wasn’t some far-off hypothetical. Over the past several years, the American home has seen a proliferation of “smart,” or internet-connected, devices and appliances. There are, of course, smart speakers (which roughly a quarter of American homes have) and smart thermostats, as well as smart thermometers, smart mattress covers, smart coffee makers, smart doorbells, and even, yes, smart toasters. After Amazon recently announced the release of a slew of products compatible with its Alexa voice assistant, including a smart microwave and a smart wall clock, an executive for the company said he could imagine “a future with thousands of devices like this.””
JJ Editor's Picks
"Not even what one might think of as the most basic tenet of any religion, a belief in the existence of God, is a prerequisite: Agnosticism is a key principle of at least one major school of Hindu philosophy."
"The presidency of any particular incumbent is relatively short... but the precedential consequences of impeaching a president without complying with the specific provisions of the Constitution “as it was written” are enduring."
"After news that a judge allegedly provided sexual favors to Bar Association president Efi Nave in exchange for her appointment, several politicians said in their responses that the Judicial Selection Committee needed to be the “Holy of Holies.”"
"Two new documentaries take on Billy McFarland and his disastrous music festival... the secret villain of this story all along: the subtle menace of social media marketing."
"Eating out, ordering in. Throw in a bagel here, a coffee there, and it all adds up. "It's definitely a challenge for people my age to save on food.""
"Popular music is shrinking. From 2013 to 2018, the average song on the Billboard Hot 100 fell from 3 minutes and 50 seconds to about 3 minutes and 30 seconds. "
"Here in the good old U.S. of A, the third annual Women's March planned for Jan. 19 is in serious trouble, thanks to irreconcilable political disagreements."
"Nature, however, with its endless cycles of death and rebirth, fascinated her. Walking in the woods, she developed a method that has become the hallmark of her poetry, taking notice simply of whatever happens to present itself."
"Modern parents haven’t stopped playing favorites; they’ve just stopped doing it openly. Though few parents today will admit they have a favorite child, studies indicate that about two-thirds of parents do."
"The first science-based diet that tackles both the poor food eaten by billions of people and averts global environmental catastrophe has been devised."
"Sphen and Magic looked like they would make great, diligent, careful egg-warming parents. They made the biggest nest, and they sat on it constantly."
"How YMHAs, followed by synagogue-centers, and finally JCCs have tried—in different ways—to balance Judaism and Jewishness, by bringing Jews together in intellectual, spiritual, and physical pursuits"