February 22, 2019

Multilevel Marketing Schemes Hurt Female Friendships

“Jamie Birdwell-Branson had just moved to Toledo, when an old high school friend reached out on Facebook and asked to meet for breakfast so they could catch up. “She was so interested in meeting up that she agreed to meet up halfway between our two cities — which was about an hour’s drive for each of us,” Birdwell-Branson said. “I was so eager for friendship that I immediately agreed, even though I hadn’t seen her in years.”

Halfway through brunch, the other woman revealed that she was less focused on friendship and more focused on recruiting Birdwell-Branson to sell skin-care products. “She had zero interest in what was going on in my life and had no intention of forming or reconnecting a friendship,” she said. “Needless to say, we haven’t talked since.”

Over the past few years, many of us have witnessed our social media feeds morph from kid and pet photos into endless posts by friends peddling everything under the sun: makeup, skin care, candles, essential oils, hormone gel patches, leggings, tote bags, juice powders, nontoxic cleaning products, whitening toothpaste, vitamins, nail decals, nutritional shakes and gardening towers.”

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