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“The potential judgment of students can lead a teacher to do strange things. For Monique Mongeon, an arts educator in Toronto, starting a job teaching adults sparked a small crisis of confidence. “I was in my mid-20s, and I was looking at things I could do to make myself feel like a person who had authority to stand in front of a bunch of other 20-somethings,” she says. After ruling out fancy bags and shoes as too extravagant, Mongeon settled on a sleek $45 water bottle. “I was scrolling through websites thinking, Which of these S’well bottles looks like the kind of person I want to be?”
Nine years ago, there was only one S’well, and it was blue. Now you can get the curvy, steel-capped bottles in more than 200 size-and-color combinations, including some that look like marble or teakwood. Many are customizable with your initials. The big ones will hold an entire bottle of wine, and smaller versions are made for cocktails or coffee. Teens offer S’well bottles to propose to prospective prom dates. They’re a common sight in Instagram photos of artfully stuffed vacation carry-ons and aesthetically pleasing desk tableaux.
S’well’s success is impressive, but the brand has a host of competitors nipping at its heels in what has become an enormous market for high-end, reusable beverage containers. If nothing in S’well’s inventory calls out to you, maybe you’ll like a Yeti, Sigg, Hydro Flask, Contigo, or bkr. A limited-edition Soma bottle, created in collaboration with the Louis Vuitton designer Virgil Abloh and Evian (itself a legend of designer water), was recently feted at New York Fashion Week. VitaJuwel bottles, which can cost more than $100, promise to “restructure” your tap water using the power of interchangeable crystal pods.”
JJ Editor's Daily Picks
"THE CAPTURE of the last territory controlled by the Islamic State on Saturday was far from a final victory over the movement, as U.S. commanders and diplomats were careful to emphasize."
"How a Gay Teen, an Internet Nazi, and a Late-Night Rendezvous Turned to Tragedy. When self-loathing meets the new age of online extremism."
"Benjamin Netanyahu ignored the intelligence operations of Beijing and Moscow for too long. Now, the Israeli government is finally paying attention, but it could be too late."
"Former Nick Jr. kids are now reckoning with this all-grown-up intrepid explorer, whose obstacles are a lot bigger than Swiper the Fox. And that is a hard pill to swallow."
"At the end of last week, the three-month Treasury bills' yield rose above the yield for 10-year Treasuries for the first time since 2007, prompting warnings that the U.S. is headed for recession later this year or in early 2020."
"A team of researchers from Ben-Gurion University of the Negev and Technion-Israel Institute of Technology attempted to answer some questions about voting with the help of artificial intelligence (AI)."
"The experts I spoke with all said that the internet had changed the way conspiracies spread, but conspiracies, both dangerous and petty, have always been with us."
"Pop culture today is obsessed with the battle between good and evil. Traditional folktales never were. What changed?"
"Trustful parents allow their children as much freedom as reasonably possible to make their own decisions. They trust their children’s instincts, judgments, and ability to learn from mistakes."
"Arugulagate. In 2007, Barack Obama was in Iowa, speaking as a presidential hopeful to a group of farmers who were worried about the stagnation of their crop prices while America’s grocery bills continued to rise."
"To say that information exists in and of itself is akin to speaking of spin without the top, of ripples without water, of a dance without the dancer, or of the Cheshire Cat’s grin without the cat."
"Ted Cruz replaces the Democrats’ muddled manifesto with a clear and unequivocal exploration of the hatred of Jews and its particular evils."