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“The potential judgment of students can lead a teacher to do strange things. For Monique Mongeon, an arts educator in Toronto, starting a job teaching adults sparked a small crisis of confidence. “I was in my mid-20s, and I was looking at things I could do to make myself feel like a person who had authority to stand in front of a bunch of other 20-somethings,” she says. After ruling out fancy bags and shoes as too extravagant, Mongeon settled on a sleek $45 water bottle. “I was scrolling through websites thinking, Which of these S’well bottles looks like the kind of person I want to be?”
Nine years ago, there was only one S’well, and it was blue. Now you can get the curvy, steel-capped bottles in more than 200 size-and-color combinations, including some that look like marble or teakwood. Many are customizable with your initials. The big ones will hold an entire bottle of wine, and smaller versions are made for cocktails or coffee. Teens offer S’well bottles to propose to prospective prom dates. They’re a common sight in Instagram photos of artfully stuffed vacation carry-ons and aesthetically pleasing desk tableaux.
S’well’s success is impressive, but the brand has a host of competitors nipping at its heels in what has become an enormous market for high-end, reusable beverage containers. If nothing in S’well’s inventory calls out to you, maybe you’ll like a Yeti, Sigg, Hydro Flask, Contigo, or bkr. A limited-edition Soma bottle, created in collaboration with the Louis Vuitton designer Virgil Abloh and Evian (itself a legend of designer water), was recently feted at New York Fashion Week. VitaJuwel bottles, which can cost more than $100, promise to “restructure” your tap water using the power of interchangeable crystal pods.”
JJ Editor's Daily Picks
"The likely successor to British Prime Minister Theresa May, Boris Johnson, has plans to subsume the government department overseeing development aid into the foreign office, effectively eliminating it. That will destroy a post-Brexit United..."
"Gerard Baker, editor-at-large at the Wall Street Journal (no reflexively anti-Trump publication) recently wrote a piece decrying Donald Trump and his foreign policy as a fount of erratic unpredictability. This essay will give the counter view...."
"On Wednesday, Congresswoman Ilhan Omar announced that she will be visiting Israel and the Palestinian territories in the coming weeks. Omar will be accompanied by Rep. Rashida Tlaib. The two freshman congresswomen have become a focal point of..."
"Netflix may have lost US subscribers for the first time since it began making its own shows, but that didn't stop the streaming giant from dropping new figures about how many people are sucked into its Adam Sandler vortex. (Spoiler: More than..."
"A few years ago, Amy Balliett, CEO of a Seattle-based design and marketing firm, noticed that as the work week slogged on, her employees’ energy and productivity wilted. “That would slump to such an extent that the same task on Monday would..."
"Over the last few days the #faceappchallenge has taken over social media. This “challenge” involves downloading a selfie-editing tool called FaceApp and using one of its filters to digitally age your face. You then post the photo of your wizened..."
"Although there are plenty of irrational aspects to life in modern America, few rival the odd fixation on lawns. Fertilizing, mowing, watering — these are all-American activities that, on their face, seem reasonable enough. But to spend hundreds..."
"Can a book change the way we think? I don’t mean that in the sense of a reader’s opinion or ideology shifting—of course the right literary work can do that. But can a book rewire the brain itself, literally changing the way one particular mind..."
"It’s our job to let kids know we see and hear them, but we’re not necessarily going to solve siblings’ conflicts for them (or else they never get the practice). When squabbles start, imagine you’re a sportscaster and describe what you see in..."
"Magali Trejo-Martinez, a 22-year-old living in Salem, Oregon, recently went on a date that was rather uninspiring. “I had dinner, had a couple margaritas, and then went home,” is how she recapped the evening. This outcome wasn’t entirely..."
"The first lunar landing was many things — a D-Day-like feat of planning and logistics, a testament to the power of man's will, an ostensible propaganda coup for NATO. It was also, I think, one of the most misunderstood events in the history of..."
"THE FIRST TIME Bernie Sanders ran for president, he didn’t talk much about being Jewish. In fact, he didn’t talk much about himself at all. His 2016 primary campaign, like his whole political career, was relentlessly focused on one topic: income..."