Best Of The Web
“What if there was a company that knew what you wanted to buy before you did? What if it made shopping recommendations that tapped into your deepest desires and wants? Better yet, what if it then made buying completely seamless? Would you ever stop shopping?
Amazon shareholders may like the answers to those questions. The company that revolutionized the way we buy has now gotten serious about selling the ads that tell us what to buy in the first place. It is selling advertising on Amazon.com, encouraging brands to create Alexa skills so they can market to people when they’re at home, and putting targeted ads on the main screens of its Amazon Kindles, tablets, and televisions. And it’s attracting money that brands used to spend on Facebook and Google.
On Thursday, Amazon reported that the category of its business devoted to advertising and “sales related to our other service offerings” made nearly $2.5 billion in net sales in just the third quarter of 2018. In the third quarter of 2017, it made less than half that, $1.12 billion. A September report from eMarketer estimated that Amazon is now the number three digital-ad seller in the country, behind Facebook and Google. Brands will spend $4.61 billion advertising on the Amazon platform this year, the report estimated. Mike Olson, an analyst with PiperJaffray, anticipates that Amazon advertising revenue will reach $8 billion this year, a number that will double to $16 billion by 2020, and that will soon overtake in profitability Amazon’s big moneymaker, Amazon Web Services, which sells cloud-computing services.”
JJ Best Of The Web
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"The presidential news conferences have become frustrating to watch and, doubtless, are frustrating for President Trump to engage in. While we have freedom of the press in our country, we should not tolerate unprofessionalism."
"It's highly unlikely that Israel's center-left parties will form a coalition to run together in the 2019 election, but they should not abandon efforts to find common ground to fight for."
"Cam has the brilliant audacity to argue that the internet isn’t about connecting people. Netflix’s slick, saucy new horror noir understands the existential terror of losing your carefully curated fictional internet persona."
"Wealthy nations have strong currencies. A strong dollar allows Americans to buy goods, services and resources from other countries at low prices."
"China’s leaders like the internet they have created. And now, they want to direct the nation’s talent and tech acumen toward an even loftier end: building an innovation-driven economy, one that produces world-leading companies."
"At an inaugural desert festival of yogis and spirit guides like Russell Brand, an exclusive industry grapples with consumerism, addiction, and the actual meaning of wellness."
"The confusing thing about Franzen is that even people who hate him admit that he is a great novelist, and even people who love him admit that his essays are often a little on the insufferable..."
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"How the Silicon Valley set fell in love with sourdough and decided to disrupt the 6,000-year-old craft of making bread, one crumbshot at a time."
"...everyone can — and should — learn quantum mechanics. It’s not rocket science — it’s a fundamental part of how our world works, and not as complex as you might fear."
"New Hebrew University initiative brings international students to Yoga studio run by Breslov Hasidim for course on 'Judaism and the Body.'"