November 17, 2018

Modern Amulets for Your Everyday Life

“Jerusalem has known many masters and many faiths in its 3,000-year history, but one thing has remained a cultural constant: amulets against evil spirits. The modern city abounds with beads, pendants, pictures, strings, jewelry and a wide assortment of talismans — a custom that is shared by Jews, Muslims and Christians alike.

One Israeli artist is tapping into this millennia-old tradition and adapting it for Jerusalem’s 21st-century streets. In homage to this deep-rooted tradition, Jerusalemite artist Eitam Tubul launched the light-hearted “Amulet Authority,” an art project that has produced a variety of intricate plaques designed to thwart modern misfortunes.

Tubul said that instead of competing with traditional amulets, he struck on the notion of mystical remedies for the “very prosaic” problems of modern life. His plaques offer protection against everyday misfortunes such as hangovers, awkward silences and meter maids, or act as good luck charms for finding free Wi-Fi, long cell phone battery life or balanced air-conditioning in the office.

“[These are] things that people know can’t really be solved,” he told Al-Monitor.

Under the guise of officialdom, Tubul has created absurdity. The art project’s website informs visitors that “the amulets passed all the necessary and required references” — of which, of course, there are none. Tubul’s fictitious Amulet Authority bears a logo combining an eye and a fish, two common apotropaic symbols.”

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