October 13, 2019

Why Is Netflix Obsessed with Adam Sandler?

“Netflix may have lost US subscribers for the first time since it began making its own shows, but that didn’t stop the streaming giant from dropping new figures about how many people are sucked into its Adam Sandler vortex. (Spoiler: More than ever). The company also released viewership stats about The Perfect Date, Always Be My Maybe, Our Planet, When They See Us and others.

Netflix’s subscriber growth took a beating in the last quarter because of price increases and a snoozier release slate before its hit retro sci-fi series Stranger Things came out in July. But that didn’t break Netflix of its new addiction to spilling viewership figures. Once upon a time, Netflix was famously stingy on the specifics of how many people watch its stuff. The creator of House of Cards — the Netflix show that put its original content efforts on the map — once said the company wouldn’t even share viewership metrics with him.

But lately Netflix has loosened up to help it recruit talent and drive buzz.

Netflix used to woo Hollywood’s big names with its giant checkbook, but as companies like Apple, Amazon and Disney pour money into high-end originals for their own streaming services, Netflix has needed additional enticements. Bragging about eye-popping audience numbers gives talent another consideration. With more than 150 million subscribers, Netflix distribution is unmatched in streaming, so it has become more chatty about viewership stats. “

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