Best Of The Web
“YOU’RE SCROLLING THROUGH TWITTER, minding your own business, and then you see it—that fucking ubiquitous red “N”—and you know you should ignore it, but you have to stop and read what it says:
“How can I paste this @brielarson video to my vision board?”
You don’t know why at first, but your hands clench. Annoyance surfaces in your skin, with hints of secondhand embarrassment and even a little outright anger—a nice, long German word would be so helpful right about now, you think. Regaining composure, you mouth the words, “Fucking Netflix,” as you quickly DM the tweet to a friend for some quality dunking and the sweet relief of knowing you’re not alone, not crazy, not yet. It’s not the cloying nature of the tweet—though it is cloying—nor is it the reference to a “vision board”—though seriously, what the fuck? It’s the principle of the thing that gets you. The way this corporate Twitter account worms its way into people’s hearts with silly memes and even sillier jokes, using its simulated personality—because a brand can’t have a damn personality—to put a smiling face on a corporation’s domineering agenda.”
JJ Editor's Picks
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"What should a parent do when a 2-year-old shrieks inconsolably because her string cheese wrapper tore “the wrong way”? Increasingly, the answer is “snap a photo, add a snarky caption and upload it to Instagram.” Publicly laughing at your..."
"The yield curve’s inverted! The yield curve’s inverted! That was the news I awoke to last Wednesday on CNBC as the 10 year Treasury note yield dipped below the 2 year yield for the first time since 2007. That’s the sign everyone has been waiting..."
"Even a casual observer of the entertainment industry knows that Hollywood is hooked on established intellectual property at the expense of original ideas and awash in more money than it knows how to sensibly spend. But three stories about the..."
"One of the formative texts of the Safed myth, which first portrayed the town as a unique place and which was responsible for spreading word of it all around the Jewish world, is the four letters that Rabbi Solomon Shlumil of Dreznitz sent, in..."
"There are lots of reasons to patent something. The most obvious one is that you’ve come up with a brilliant invention, and you want to protect your idea so that nobody can steal it from you. But that’s just the tip of the patent strategy iceberg..."