April 19, 2019

Taylor Swift's Powers of Political Persuasion

“Taylor Swift says to vote, Princess Eugenia proudly shows her scar to the world, singer Alessia Cara leverages her Grammy win, CBS News reporter Weijia Jiang stays standing before President Trump, and a Colorado woman stops harassment in a grocery store.

Be direct with what you want people to do.

Taylor Swift is telling her followers that she is voting and wants people to vote in elections, as well. In an Instagram post, she said, “…you need to register…Go to vote.org.” In less than 48 hours, the website reported a 105,000 spike in people across the country who had registered to vote.

Use your influence, and make it easy for people to do what you want them to do. If you want people to go to a webpage, include the URL address. If you want people to post something on social media, include the language that they can use to copy and paste and share with their networks. The easier you make it for people, the more likely they will do it.

Show off your scar.

Princess Eugenie, a member of the British Royal family, wore a wedding dress that showed a scar from having surgery on her back to treat scoliosis, a curvature of the spine.”

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