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“In 2013, I was executive editor of the NY Daily News, and we, like every other publication in the country, were covering the series finale of Breaking Bad. As one of the most popular and critically acclaimed shows in history, the finale was obviously a huge news event. I decided to treat it as such and put our coverage of it across the top of Page One. There, with a small picture of the main character, Walter White, was the headline, “Breaking Dead. Walt meets bloody end in series finale.”
Many editors in the newsroom argued we couldn’t do that because it would act as a spoiler for those who hadn’t watch the finale yet. Coincidentally, the headline beneath the Breaking Bad story was about the New York Giants’ loss that Sunday afternoon. So, I asked the editors, Should we not print the score of that game because certainly some fans recorded the event and hope to watch it the next day? They didn’t have a good answer to explain the difference. So the Breaking Bad headline stayed.
The next morning, as I was buying coffee at my local deli in Brooklyn, a gentleman in front of me purchased a bagel and a copy of the Daily News. A few seconds later we were both on the sidewalk, and he was crossing the street a few paces ahead of me when he glanced at the paper, stopped in the middle of the intersection, tensed his entire body, and shrieked, “Nooo!!!””
JJ Editor's Daily Picks
"The likely successor to British Prime Minister Theresa May, Boris Johnson, has plans to subsume the government department overseeing development aid into the foreign office, effectively eliminating it. That will destroy a post-Brexit United..."
"Gerard Baker, editor-at-large at the Wall Street Journal (no reflexively anti-Trump publication) recently wrote a piece decrying Donald Trump and his foreign policy as a fount of erratic unpredictability. This essay will give the counter view...."
"On Wednesday, Congresswoman Ilhan Omar announced that she will be visiting Israel and the Palestinian territories in the coming weeks. Omar will be accompanied by Rep. Rashida Tlaib. The two freshman congresswomen have become a focal point of..."
"Netflix may have lost US subscribers for the first time since it began making its own shows, but that didn't stop the streaming giant from dropping new figures about how many people are sucked into its Adam Sandler vortex. (Spoiler: More than..."
"A few years ago, Amy Balliett, CEO of a Seattle-based design and marketing firm, noticed that as the work week slogged on, her employees’ energy and productivity wilted. “That would slump to such an extent that the same task on Monday would..."
"Over the last few days the #faceappchallenge has taken over social media. This “challenge” involves downloading a selfie-editing tool called FaceApp and using one of its filters to digitally age your face. You then post the photo of your wizened..."
"Although there are plenty of irrational aspects to life in modern America, few rival the odd fixation on lawns. Fertilizing, mowing, watering — these are all-American activities that, on their face, seem reasonable enough. But to spend hundreds..."
"Can a book change the way we think? I don’t mean that in the sense of a reader’s opinion or ideology shifting—of course the right literary work can do that. But can a book rewire the brain itself, literally changing the way one particular mind..."
"It’s our job to let kids know we see and hear them, but we’re not necessarily going to solve siblings’ conflicts for them (or else they never get the practice). When squabbles start, imagine you’re a sportscaster and describe what you see in..."
"Magali Trejo-Martinez, a 22-year-old living in Salem, Oregon, recently went on a date that was rather uninspiring. “I had dinner, had a couple margaritas, and then went home,” is how she recapped the evening. This outcome wasn’t entirely..."
"The first lunar landing was many things — a D-Day-like feat of planning and logistics, a testament to the power of man's will, an ostensible propaganda coup for NATO. It was also, I think, one of the most misunderstood events in the history of..."
"THE FIRST TIME Bernie Sanders ran for president, he didn’t talk much about being Jewish. In fact, he didn’t talk much about himself at all. His 2016 primary campaign, like his whole political career, was relentlessly focused on one topic: income..."