October 19, 2019

Seinfeld Is Coming to Netflix

“Streaming is the future of TV. But for now a big part of the streaming business revolves around old TV shows.

Latest case in point: Netflix is paying a lot of money for the rights to show Seinfeld to its 150 million subscribers around the world, starting in 2021.

That means the show, which originally ran on NBC from 1989 to 1998, will be moving from its current streaming homes — Hulu in the US and Amazon in most of the rest of the world — for a five-year run.

Netflix isn’t saying how much it’s paying for Seinfeld’s 180 episodes. But the Los Angeles Times, which broke the news today, cites sources who say Netflix will end up paying more than the $500 million NBCUniversal is reportedly paying for The Office for its future streaming platform, or the $425 million Warner Media reportedly paid to get Friends back. Hulu’s current deal has it paying $130 million for six years of Seinfeld.

The theory underscoring the price hike: The price for TV shows that people have heard of, that also have big, bingeable back catalogs of 100 episodes or more, continues to rise in the US as more streaming competitors come online. Netflix is also streaming this stuff around the world, as opposed to the US-centric focus some other services have.”

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