October 22, 2019

Meat Is Over

“Meat is dead. Carnivores are going the way of cigarette smokers and, by 2050, there’s a good chance that it will be socially unacceptable to eat meat. In the same way that we’re now horrified people used to smoke in offices and airplanes, we’ll find it almost unthinkable that people used to consume animals so casually and frequently.

Considering that humans have been meat-eaters for about 2.5m years, the idea that we’re going to radically change our diets in a few decades might seem far-fetched. However, there has already been a significant shift in the way we think about meat consumption. In just the past few years veganism has gone from being a fringe movement associated with hippies to being downright trendy. The likes of Beyoncé and Jay-Z have challenged their fans “to move towards a more plant-based lifestyle” and more people are talking loudly and proudly about cutting down on meat.

To be fair, changes in attitude haven’t yet translated to changes in behavior. US consumption of meat in 2018 was the highest it has been for a long time, and it’s a similar story in Europe. This is largely down to a better economy; according to Rabobank, the downturn in meat-eating between 2005 and 2014 was due to high prices relative to income during the recession. But just because meat consumption in America hasn’t plummeted yet doesn’t mean it won’t in the near future. This is particularly true when you consider the explosion in popularity of realistic plant-based meat substitutes from companies such as Impossible Foods and Beyond Meat.”

Read more

JJ Editor's Picks

"During the debate on Prime Minister Boris Johnson’s new Brexit deal in the United Kingdom’s Parliament on Saturday—which ended, as these things often have, with a vote calling for another delay—Johnson exposed the most basic blindness of Brexit..."

"Mick Mulvaney, the acting White House chief of staff, wants to change his story about Ukraine. On Thursday, at a press briefing, Mulvaney confirmed that when President Donald Trump suspended military aid to Ukraine in July, one reason was that..."

"I travelled with Bedouin in the Western Desert of Egypt. When we got a puncture, they used tape and an old inner tube to suck air from three tyres to inflate a fourth. It was the cook who suggested the idea; maybe he was used to making food..."

"The ultrasound technician places the wand on my daughter’s lower abdomen and moves it slowly across taut skin glistening with gel. I’ve been holding my breath since being ushered into the dimly lit cubicle to witness a sonogram that will..."

"Even many Democrats are criticizing Senator Elizabeth Warren for refusing to admit, in plain words, that her Medicare for All plan will require taxes to increase. They’re right to complain. The point could hardly be simpler: All presidential..."

"How do you update Watchmen for 2019? That might sound like a question with an obvious answer: You just do Watchmen. After all, the graphic novel, which has been consistently in print since its 12-volume run ended in 1987, is pretty terrific..."

"The climactic face-off of the 2019 Israeli Apartheid Week at the University of the Witwatersrand in Johannesburg took place on a wide, sunny plaza, between a statue dedicated to the millions of anonymous miners who had toiled under inhuman..."

"Mark Zuckerberg has rarely been so compelling. Facing increased scrutiny — especially after leaked audio of an internal meeting in which Zuckerberg called Sen. Elizabeth Warren (D-Mass.) an existential threat — the Facebook CEO outlined his..."