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“Kids like weird things: Yellow sponge-boys, talking doe-eyed ponies, ruddy-cheeked rodents that say only “pika pika,” and, especially in the past few years, unboxing videos.
Kids’ unboxing videos are YouTube series in which children, or in some cases just disembodied hands, take toys out of their packaging and play with them as uplifting music plays in the background. One particularly popular video shows a small boy unwrapping and then assembling a child-size electric car, using plastic tools that would surely fall apart in less practiced hands. He then drives the car down the sidewalk through an eerily empty neighborhood to a playground that is also completely empty, where he plays by himself, presumably because all the other neighborhood children are busy watching YouTube. The video has 267 million views.
Toy makers, who are experts at capitalizing on children’s weird interests, have now figured out how to make a toy that replicates what kids like about unboxing videos. Enter the L.O.L. Surprise! doll, a sphere the size of a bocce ball that consists of seven layers of packaging. Kids peel away the layers of crinkly plastic, which contain stickers and messages and tiny accessories that are surely crunched under many a parental foot, and find a small, nearly naked plastic doll with giant Bette Davis eyes who measures just a few inches tall.”
JJ Editor's Picks
"Not even what one might think of as the most basic tenet of any religion, a belief in the existence of God, is a prerequisite: Agnosticism is a key principle of at least one major school of Hindu philosophy."
"The presidency of any particular incumbent is relatively short... but the precedential consequences of impeaching a president without complying with the specific provisions of the Constitution “as it was written” are enduring."
"After news that a judge allegedly provided sexual favors to Bar Association president Efi Nave in exchange for her appointment, several politicians said in their responses that the Judicial Selection Committee needed to be the “Holy of Holies.”"
"Two new documentaries take on Billy McFarland and his disastrous music festival... the secret villain of this story all along: the subtle menace of social media marketing."
"Eating out, ordering in. Throw in a bagel here, a coffee there, and it all adds up. "It's definitely a challenge for people my age to save on food.""
"Popular music is shrinking. From 2013 to 2018, the average song on the Billboard Hot 100 fell from 3 minutes and 50 seconds to about 3 minutes and 30 seconds. "
"Here in the good old U.S. of A, the third annual Women's March planned for Jan. 19 is in serious trouble, thanks to irreconcilable political disagreements."
"Nature, however, with its endless cycles of death and rebirth, fascinated her. Walking in the woods, she developed a method that has become the hallmark of her poetry, taking notice simply of whatever happens to present itself."
"Modern parents haven’t stopped playing favorites; they’ve just stopped doing it openly. Though few parents today will admit they have a favorite child, studies indicate that about two-thirds of parents do."
"The first science-based diet that tackles both the poor food eaten by billions of people and averts global environmental catastrophe has been devised."
"Sphen and Magic looked like they would make great, diligent, careful egg-warming parents. They made the biggest nest, and they sat on it constantly."
"How YMHAs, followed by synagogue-centers, and finally JCCs have tried—in different ways—to balance Judaism and Jewishness, by bringing Jews together in intellectual, spiritual, and physical pursuits"