Best Of The Web
“In America, few things are more quintessentially 2019 than the frequent need to question whether something is real. Is the Twitter account that wants to argue with you about politics run by a real person or a bot? Does YouTube truly encourage kids to commit suicide? Has the viral video that everyone’s talking about been doctored? Things that many people would normally take for granted now feel slightly askew.
This unsure cultural footing brings with it a certain tension. You could be fooled at any time, or you could be passed information by someone you trust who’s been fooled. This is largely a problem of technology, both of how much it permeates everything about life and of how little time everyone has had to adjust to its changes. As we go further through the looking glass, the promise of finding reality feels only more powerful.
Marketers, to their credit, sensed this nascent shift before almost everyone else, and especially as it applies to the ways women view themselves. Since the Dove Campaign for Real Beauty spawned its first viral commercial in 2006 by taking viewers through the layers of digital artifice that go into making a single ad, personal-care and clothing brands have been lining up to sell people “real” products, made for real women to achieve real beauty in their real lives. The American retailer Lane Bryant calls its rewards program “Real Women Dollars.” Earlier this week, the British plus-size clothing retailer Evans launched a model search looking for “real women” with “real bodies” to star in ads.”
JJ Editor's Daily Picks
"The likely successor to British Prime Minister Theresa May, Boris Johnson, has plans to subsume the government department overseeing development aid into the foreign office, effectively eliminating it. That will destroy a post-Brexit United..."
"Gerard Baker, editor-at-large at the Wall Street Journal (no reflexively anti-Trump publication) recently wrote a piece decrying Donald Trump and his foreign policy as a fount of erratic unpredictability. This essay will give the counter view...."
"On Wednesday, Congresswoman Ilhan Omar announced that she will be visiting Israel and the Palestinian territories in the coming weeks. Omar will be accompanied by Rep. Rashida Tlaib. The two freshman congresswomen have become a focal point of..."
"Netflix may have lost US subscribers for the first time since it began making its own shows, but that didn't stop the streaming giant from dropping new figures about how many people are sucked into its Adam Sandler vortex. (Spoiler: More than..."
"A few years ago, Amy Balliett, CEO of a Seattle-based design and marketing firm, noticed that as the work week slogged on, her employees’ energy and productivity wilted. “That would slump to such an extent that the same task on Monday would..."
"Over the last few days the #faceappchallenge has taken over social media. This “challenge” involves downloading a selfie-editing tool called FaceApp and using one of its filters to digitally age your face. You then post the photo of your wizened..."
"Although there are plenty of irrational aspects to life in modern America, few rival the odd fixation on lawns. Fertilizing, mowing, watering — these are all-American activities that, on their face, seem reasonable enough. But to spend hundreds..."
"Can a book change the way we think? I don’t mean that in the sense of a reader’s opinion or ideology shifting—of course the right literary work can do that. But can a book rewire the brain itself, literally changing the way one particular mind..."
"It’s our job to let kids know we see and hear them, but we’re not necessarily going to solve siblings’ conflicts for them (or else they never get the practice). When squabbles start, imagine you’re a sportscaster and describe what you see in..."
"Magali Trejo-Martinez, a 22-year-old living in Salem, Oregon, recently went on a date that was rather uninspiring. “I had dinner, had a couple margaritas, and then went home,” is how she recapped the evening. This outcome wasn’t entirely..."
"The first lunar landing was many things — a D-Day-like feat of planning and logistics, a testament to the power of man's will, an ostensible propaganda coup for NATO. It was also, I think, one of the most misunderstood events in the history of..."
"THE FIRST TIME Bernie Sanders ran for president, he didn’t talk much about being Jewish. In fact, he didn’t talk much about himself at all. His 2016 primary campaign, like his whole political career, was relentlessly focused on one topic: income..."