March 23, 2019

The Dark Side of Being an Influencer

“Not long ago, a viral story sent the internet into a frenzy: Mommy blogger Katie Bower expressed that her six-year-old son receives the least “likes” on Instagram out of all of her children. In a caption attached to his birthday weekend post, Bower wrote “It killed me inside. His photos never got as many likes. Never got comments. From a statistical point of view, he wasn’t as popular with everyone out there. Maybe part of that was the pictures just never hit the algorithm right.”

The backlash was swift, with followers of the blog quickly condemning what was viewed as an open solicitation for post engagement. Entertainment reporter Keri Lumm aptly summed it up as “the No. 1 reason why your kids should never be your personal brand”—Bower’s post was soon after archived.

“Unfortunately, from a business side we hear ‘keep posting the content that brings in the most engagement,’” Bower told Today. “I personally hope my actions show that I am going to keep posting what I love no matter the numbers and that, as parents, we have to teach our kids their value isn’t in online approval. Our real lives are 100 percent better than a tiny photo can portray.””

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