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“Earlier this week, the Wall Street Journal issued a report on what may be the central contradiction of the modern auto industry. While Sport Utility Vehicles and crossovers (aka SUVs that offer no Utility when it comes to the Sport of driving offroad) have classically been the best-selling vehicles across all car brands, their sales have stagnated in the first half of 2019, growing only about 1.5 percent in a sector that’s used to seeing sales growth rates of 10 percent or higher. But instead of looking at the market and concluding that they should maybe try to sell people some sedans or station wagons or hatchbacks, car companies have decided to pump out… more SUVs and crossovers? Per WSJ:
Auto executives say they aren’t too worried because even as the sales rate slows, there is still healthy demand among consumers for these types of vehicles and their models will continue to stand out.
“Our crystal ball has this continuing,” said Bill Fay, senior vice president for Toyota North America.
Though Bill Fay, senior vice president for Toyota North America, is clearly back on his bullshit, his quote also speaks to the sort of Business Logic that every large company subscribes to. Bigger vehicles, the WSJ points out, offer car companies and dealers larger profit margins, so that is what they are going to make. I have no idea whether or not Bill Fay, senior vice president for Toyota North America, actually believes in astrology or not, but you know who fuckin’ loves astrology? Millennials. And you know what millennials drive on roads? Cars. And you know what cars cost? Money.
Right now, millennials don’t really buy cars at the same rate that older people do. This is mainly because one, young people have largely gotten screwed by the economy in the past decade; and two, because modern cars are fairly reliable, as evidenced by the fact that the average car on the road is now 11.8 years old. Despite being a 30-year-old millennial who hangs out with other 30-year-old millennials, I can count the number of people I know driving new cars on one hand. Buying a new car, or for that matter any car that isn’t some beater off Craigslist, is an abstraction for most of us.”
JJ Editor's Picks
"Blackface. I’ve been writing about, and researching – and opposing – racism for more than thirty years. And make no mistake: blackface isn’t funny. It’s racist. Ask Megyn Kelly. A year ago, the former Fox News star was filming a segment about..."
"Sen. Elizabeth Warren’s “selfie line” may be a “political phenomenon,” according to CNN, but it’s also a misnomer, twice over: The photos that supporters end up with aren’t technically selfies—campaign aides snap them—and no one waits in a line..."
"In the archives of the Wildlife Conservation Society in New York, there is an old postcard from the city aquarium of a large sea turtle with four boys straddling its back. The turtle lies flattened upon a pathway in front of a fence. At the feet..."
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"That seems to be the emerging bipartisan consensus. “On the evidence we have, the meritocratic ideal ends up being just as undemocratic as the old emphasis on inheritance and tradition,” writes New York Times columnist Ross Douthat. “Our..."
"It was the 2019 Pet Sematary that finally broke me. Was this really necessary? I seethed in a theater earlier this year, at a loss for why anyone would green light a self-serious update to a 30-year-old so-bad-it's-good movie. "Update," even, was.."
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