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“On Monday, the men’s shaving brand Gillette released a new commercial and social-responsibility initiative, and the internet had some feedback. The ad, which shifts Gillette’s longtime tagline from “The Best a Man Can Get” to “The Best Men Can Be,” is intended to mark the brand’s 30th anniversary and reflect on the masculine ideals the razor purveyor has endorsed in the past and will demonstrate going forward. It also promises million-dollar donations to nonprofits with related goals over the next three years, starting with the Boys & Girls Club of America.
Reactions were very mixed and very loud, even though the ad itself is pretty moderate and diverse in its depictions of male behavior. It features fictionalized scenes and clips from the news or viral videos. Some of the men depicted bully or sexually harass others, while other men are active parents and healthy conflict-resolvers. The spot’s voice-over ends by reminding viewers that what they do is important, because it sets an example for the next generation.
The campaign itself isn’t new—a related ad featuring the disabled NFL player Shaquem Griffin has been on the air for much of football season—but the debut of this new chapter sparked outrage among many conservatives online, who characterized the criticisms of masculine socialization as another round in what they see as a prolonged cultural attack on American men. One Twitter user threw his Gillette razor in the toilet, later clarifying that he did not flush. (His displeasure at the ad appeared to be genuine, even if his commitment to clogging his toilet was not.)”
JJ Editor's Daily Picks
"After five years of war with the Islamic State, the biggest problem for the winners is coping with the losers. The aftermath has produced one of the world’s most perplexing postwar challenges..."
"What do we mean when we say that the “soul of the city” is under threat? Often, it’s really about politics, nostalgia, and the fear of community change."
"...the pendulum of history never stops moving. Indeed, one of the few constants of history is unceasing change. While we seem to be heading in one direction, we must remember that there will surely be pauses, turns, and reversals."
""Homecoming: A Film by Beyoncé," premiered early Wednesday and it was the fulfillment of all the ancestors' hopes and dreams. Beyoncé also dropped "Homecoming: The Live Album.""
"Seven in 10 adults ages 18 to 34 received financial support from their parents in the last year, including more than half of those in their early 30s. Almost three in five millennials said they couldn’t afford their lifestyles without the support."
"Social media influencers have helped turn public lands into tourist-infested swamps. And one cantankerous man is fighting back."
"One particular myth that attached itself to Ledger was that his death was somehow a result of immersing himself in the character of the Joker."
"In 2018, for the second year in a row, American publishers released fewer translated titles: 609 books were published, down from 650 in 2017 and the industry high in 2016 of 666."
"Egg freezing had become so routine among my single peers that when I hit 35, I never thought twice. Here’s what I wish I had known."
"When it comes to Passover cuisine, most home cooks know to avoid wheat, oats, rye, and other forbidden ingredients. But what consumers might not realize is just how much cotton they eat during the holiday."
"A masked figure looms over your recumbent body, wielding power tools and sharp metal instruments, doing things to your mouth you cannot see."
"Passover is a holiday that commemorates the Jewish people escaping slavery in Egypt. It is often referred to as the “festival of freedom.” My Passover in prison was at a place called the Wallkill Correctional Facility..."