Best Of The Web
“On Monday, the men’s shaving brand Gillette released a new commercial and social-responsibility initiative, and the internet had some feedback. The ad, which shifts Gillette’s longtime tagline from “The Best a Man Can Get” to “The Best Men Can Be,” is intended to mark the brand’s 30th anniversary and reflect on the masculine ideals the razor purveyor has endorsed in the past and will demonstrate going forward. It also promises million-dollar donations to nonprofits with related goals over the next three years, starting with the Boys & Girls Club of America.
Reactions were very mixed and very loud, even though the ad itself is pretty moderate and diverse in its depictions of male behavior. It features fictionalized scenes and clips from the news or viral videos. Some of the men depicted bully or sexually harass others, while other men are active parents and healthy conflict-resolvers. The spot’s voice-over ends by reminding viewers that what they do is important, because it sets an example for the next generation.
The campaign itself isn’t new—a related ad featuring the disabled NFL player Shaquem Griffin has been on the air for much of football season—but the debut of this new chapter sparked outrage among many conservatives online, who characterized the criticisms of masculine socialization as another round in what they see as a prolonged cultural attack on American men. One Twitter user threw his Gillette razor in the toilet, later clarifying that he did not flush. (His displeasure at the ad appeared to be genuine, even if his commitment to clogging his toilet was not.)”
JJ Editor's Daily Picks
"Political leaders from all French parties, including former presidents Francois Hollande and Nicolas Sarkozy, joined Jews and non-Jews in Paris’s Place de la Republique to condemn antisemitic acts."
"Eighty years ago tonight, thousands of Americans gathered in New York to rally behind the Nazi Party and its ideals. An Oscar-nominated short documentary retrieves footage of the event, but leaves out the context that gives it meaning."
"The PM has persuaded the religious-Zionist Jewish Home to partner with the Kahanists of Otzma Yehudit. It makes cynical political sense for his interests, but what of Israel’s?"
"IFC’s series Documentary Now! began as an affectionately parodic tribute to the classics of nonfiction cinema. Its first episode, “Sandy Passage,” was a note-perfect evocation of the Maysles brothers’ Grey Gardens..."
"Making our choices count is, however, far from straightforward, and this is the subject of Martin Hägglund’s book This Life: Secular Faith and Spiritual Freedom."
"Teens in the United States are coming of age at a time when digital technology is truly ubiquitous, where smartphones are all of our “constant companions.”"
"...the Smollett story, if the “trajectory” leads to evidence of fakery, would actually reveal something else modern America is about: victimhood chic."
"Cool in the humanities isn’t that different from cool in other areas of cultural life, like planking, hotdog-legs photography, mason jar rehabilitation, and novels whose main character is a city."
"It’s true that high-octane, hardworking child-rearing has some pointless excesses, and it doesn’t spark joy for parents. But done right, it works for kids..."
"Cape Town in South Africa is a foodie destination. Some people in its renowned restaurant industry are trying to spread the food wealth citywide."
"...for many “space expansionists,” escaping Earth is about much more than dodging the bullet of extinction: it’s about realizing astronomical amounts of value by exploiting the universe’s vast resources to create something resembling utopia. "
"After facing persecution in the former Soviet Union and a new wave of antisemitism in the United States, Marya Zilberberg decides to put her Jewishness on display."