December 13, 2018

Israeli Tech Hits Silicon Beach with Fusion L.A.

Photo by Moshe Levis Photography

Given their growing tech ecosystems, it seems only natural that Israeli startups and Los Angeles’ Silicon Beach should come together — and that’s exactly what Fusion LA is doing.

Over the past 12 months, the accelerator program that helps Israeli companies gain traction, raise capital and work with industry leaders in the U.S. has brought 20 Israeli companies to Silicon Beach, the coastal strip between LAX and Santa Monica that is home to more than 500 tech startups. The most recent eight startups were highlighted in an exclusive reception last month at SPACES in Santa Monica, hosted by Fusion LA Israeli co-founders Yair Vardi and Guy Katsovich. More than 80 investors and technology executives from Silicon Beach attended the event, which featured food, drinks and a showcase of brief pitches from the founders of a slew of Israeli-based startups. 

Katsovich said two of the startups, Farm Dog, a digital agriculture solution to help farmers use fewer pesticides; and Zero Energy Solutions, which helps commercial real estate companies save money on energy through their Climate Intelligence platform; are ready for investors.

“The grand vision is to be the launchpad for early-stage tech companies out of Israel,” Katsovich said. “We want to utilize the talent of Israeli founders and have them do business here in the United States, specifically Los Angeles.”

Katsovich visits Israel every few months to seek out tech companies. He brings their people to L.A. on tourist visas, where they then take part in a three-month program led by Vardi. During the program, Fusion LA helps participants meet investors, entrepreneurs and executives who help them adapt their companies’ branding, marketing and sales strategies to the U.S. market. 

“Coming to the U.S. is all about building relationships and long-term commitment,” Katsovich said. “Half of our companies we’ve invested in have already set up shop here. They have a founder that’s moved [to Los Angeles] or some business development representative. This is something we put an emphasis on.”

“There are companies that have been around for four or five months. It’s really about how we succeed in L.A. together, helping each other out. That aspect I love.” — Liron Brish

Iftach Cohen, co-founder and CEO of Zero Energy Solutions, which is headquartered in Tel Aviv, said he is about to open a U.S. subsidiary. “The reason I joined this specific program is for their networking,” Cohen said. “For me, [this event] is an opportunity to say what [we’re looking] for and what we are delivering.”  

Katsovich and Vardi invest $20,000 in each of the companies in exchange for 5 percent equity in each of them. Moving a business to another country can pose significant challenges, so they look for smart, talented and assertive people to work with, among other things. 

Liron Brish, CEO of Farm Dog, was born in Israel and grew up in Texas and New York before heading back to Tel Aviv for six years. He moved to Los Angeles a month and a half ago, something he had planned to do before connecting with Fusion LA.

“Moving to California was difficult for me internally, but being able have a soft landing and folks that I can call great friends right off the bat was very helpful,” he said.

“There’s been great camaraderie between all the different startups,” Brish added. “My company’s been around for about three years. There are companies that have been around for four or five months. It’s really about how we succeed in L.A. together, helping each other out. That aspect I love.”

Vardi said, “We’re proud to see many familiar faces and new professionals who recently joined our community as mentors and friends of the program, investing their time and money to help Israeli founders scaling their companies in the U.S. market. The L.A. tech ecosystem is booming with over $10 billion in venture capital investments in the past two years. It’s exciting to be part of boosting Israeli innovation in SoCal.”