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steven cohen

JDate study claims more Jewish marriage matches than its competitors

The Jewish dating Web site JDate recently announced results from a study that claims the site is responsible for facilitating more Jewish marriages than all other dating Web sites combined. The study, commissioned in-house by JDate’s parent company, Spark Networks, and conducted by the research company ResearchNow, reportedly was based on a survey of 948 Jewish Internet users who have married since 2003. Of those surveyed, 52 percent said they met their match on JDate, compared with Match.com, which facilitated 17 percent, and eHarmony, which can claim 10 percent.

Monsters

Ten years ago, intermarriage rose up as one of the great bogeymen of Jewish communal life. The National Jewish Population Survey, released in 1990, reported that some 52 percent of Jews marry outside their faith. You could hear the rending of garments from Maine to San Diego, as rabbis and Jewish leaders bemoaned American Judaism\’s imminent collapse. Intermarriage equals demise, we were told. Jewish communities formed committees – task forces, even – and programs on Jewish continuity multiplied like legal briefs in Tallahassee.

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