Why Kim Jong-un loves Disney
Until I saw ” target=”_hplink”>four ripped acrobats strip off their shirts and put on a show worthy of Channing Tatum and the “Magic Mike” boys.
It’s unlikely that the Vatican video caused the CIA and the State Department to scramble teams of analysts to decode shifts in the Holy See’s hierarchy, but that’s doubtless the kind of scrutiny now being given to the tape of a 100-minute extravaganza in Pyongyang staged earlier this month. A hall packed with military brass and government officials, with North Korea’s 20-something leader and his mysterious lady companion in the front row, applauded and cheered a girl band in sexy dresses and stiletto heels for performing covers of “My Way,” the “Rocky” theme and a Disney medley including “Heigh-Ho,” the Mickey Mouse Club anthem and the title song from “Beauty and the Beast.” What’s up with that?
The show wasn’t entirely Hollywood. The American pop segments were interleaved with local songs sung in traditional costume with a typical backdrop of communist iconography. So was Kim signaling an opening to the West by coupling nationalistic propaganda to “It’s a Small World”? Were the Stallone and Sinatra tributes a warning to Kim’s rivals? Was “Some Day My Prince Will Come” a message to the North Korean people about their new leader? This has got to be way more fun for our intelligence pros than sussing out which apparachiks were cropped from Pravda’s May Day photos of the Red Square reviewing stand.
Disney, needless to say, was not flattered by the unlicensed appropriation of its intellectual property – not just its songs, but also sequences from Disney movies like “Dumbo” and “Fantasia” projected behind the band, as well as onstage appearances by Mickey, Minnie, Winnie the Pooh, Tigger and one of the Snow White dwarfs (Doc, I think). If I were Disney, I’d be especially ticked off by a sixth costumed character who danced around with them, a cheesy dinosaur who looked vaguely like Yoshi from Super Mario Brothers. All I can figure is that the dino dude stars in some Barney ripoff on North Korean daytime TV, and they were just piggybacking on the Disney brand to do some old-fashioned cross-promotion.
The challenge facing our analysts in Langley and Foggy Bottom is that the Disney brand means more than one thing. To little kids, Disney is happiness. To older kids, Disney is dorky. To hipsters, Disney is ironic, retro, kitsch. To some people around the world, Disney epitomizes the American dream. To others, it symbolizes American cultural imperialism: Coca-Colonization, McWorld, capitalism with a cartoon face. When I went to work at Disney – I was there for 12 years, as a studio executive and a screenwriter – a literature professor I’d revered in graduate school despaired at my going over to the dark side; “consummate vulgarity” is the phrase I recall. On the other hand, most of my Washington friends whom I told I was headed to Burbank wanted to know if I could get them discounts on Disney merchandise.
So what message was Kim sending when he made the video available on YouTube? The easiest interpretation is belligerence, a thumb in the eye of corporate copyrights and international trade agreements. Also plausible is that he’s doing some brand marketing of his own – promoting a funner image for North Korea than mass starvation, labor camps and nuclear-armed crazy men. But I’d be surprised if this is Kim’s way of declaring that a Chinese-style economy is the direction he’s taking his country; to me it’s more likely that it’s his way of sticking it to his late father, Kim Jong-il, and writing a fairytale ending to his affair with the woman sitting next to him.
Who is she? Britain’s ” target=”_hplink”>Norman Lear professor of entertainment, media and society at the firstname.lastname@example.org.