Young, Hip, Heeb
\”Heeb is a special subset of the genus Jew,\” explained Joshua Neuman, 31, the new editor-in-chief and only paid staffer of Heeb magazine, a hipper-than-thou take on modern Jewish identity. With its gritty irony, the nearly 2-year-old magazine taps into a young Jewish generation that thirsts for Judaism but rejects its standard trappings.