Nine Israeli startups last month were given an opportunity few small companies are ever afforded — the chance to ply their wares to some of the top companies in Los Angeles.
Welcome to Radio Sawa, the brainchild of Norman J. Pattiz, founder and chairman of the biggest radio network in the United States. Since March of last year, Radio Sawa (which means together in Arabic) has been broadcasting in Arabic around the clock in the Middle East, targeting listeners under 30 years old, who make up 60 percent of the region\’s population.
Radio Sawa broadcasts a mix of Western and Arabic pop music, interspersed with news updates and analysis, interviews and opinion pieces. Potentially, millions of listeners can access Radio Sawa via AM, FM and shortwave frequencies, as well as on the Internet (www.radiosawa.com) and on digital radio satellite channels.
As founder and chair of Westwood One, the biggest radio network in the country, Norman J. Pattiz has an impact on what\’s carried over the airwaves in the United States and beyond. Now that he is a member of the Broadcasting Board of Governors, he has an even greater voice in international broadcasting.
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