Category
advertising
Warning: Political ads make you stupid
This is the disclaimer that Britain’s Public Interest Research Centre recently proposed for inclusion on billboards:
Don’t be fooled!
Evangelical missionary David Herzog stooped to a new low deceiving the Jewish community with ads which intentionally avoided any mention of their Christian evangelical agenda.
Marty Kaplan: The Naked Nielsens
The TV business is built on advertising. Except for premium cable, the money that networks get for selling audiences’ eyeballs to advertisers is the mother’s milk of the industry. Networks set the price of ads on their shows using demographic information about the age and sex of those shows’ viewers. And the company that pretty much has a monopoly on furnishing those metrics is Nielsen.
Let the games begin: GOP plays ‘Iran card’ against Democrats Obama and Biden
Republicans are hoping to score points on Barack Obama and Joe Biden\’s opposition to specific Iran-related measures. But in a bit of political jujitsu, Democrats are painting their candidates as tougher — and smarter — on Iran.
A birthday gift
Here we are, Jews in every corner of the world, awash in a frenzy of celebrations for Israel — all because of a birthday. And not just any birthday, mind you, but one that ends in a zero.
Kosher water makes a splash in the market
Whether you\’re drinking filtered, spring or mineral water, purity has long been considered a desired element in bottled water. But when it comes to purity, only one word can truly capture it all — kosher.
Is Don Draper Jewish?
Those of us who self-righteously claim we never watch TV always have to list the one or two or 20 shows we make an exception for, and the newest show on my list is \”Mad Men.\”\n
VIDEO: Israel tries to sex up its image
Britains\’ Sky News reports from Tel Aviv on an Israeli advertising campaign to sex up its image.
‘Gary Wexler Is Miserable’
What did Gary Wexler, do? He took out a full-page ad in the local trade publication, Adweek, put a picture of himself in the middle of the ad, and did something rarely seen in the business.\n\nHe spoke the naked truth.\n\nThe boldfaced headline read: \”Gary Wexler Is Miserable.\” The rest of the ad explained why.\n