Messianic truth in advertising
The growth of the Jews for Jesus and messianic movements in Israel, especially during Israel’s 60th anniversary, is unprecedented and an outcome of unrestrained relationships with fundamentalist Christians.
There are more than 15,000 messianic Jews residing in Israel and more than 275,000 in the Diaspora. Jews for Jesus now has an office in Tel Aviv, with a staff of 10 that includes several Israeli-born messianic Jewish couples, and they have launched a five-year crusade to proselytize Israelis. Last month they spent over $500,000 for full-page ads in four Israeli papers and ads on buses and billboards. They have already handed out more than 75,000 missionary tracts and received contact information from 850 Israelis.
Furthermore, some Israeli politicians and prominent rabbis are associating with messianic Jews, inadvertently lending them credibility. Others rabbis were outraged about a messianic Jew in the International Bible Quiz for Jewish youth and called for a boycott. Of grave concern are the actions of messianic lawyer Calev Myers, who has been fighting in the Israeli Supreme Court for messianic rights, including initiating changes in the law of return that recently enabled a dozen messianic missionaries to become Israeli citizens.
Myers and the messianic movement are trying to pull the wool over the eyes of the Israeli public. It is misleading for them to claim that the only difference between messianic Jews and other Jews is their belief that Jesus is the Messiah. This was highlighted by Myers’ recent quote in the Jerusalem Post comparing messianic Jews to messianic Chabadniks. In fact, messianic Jews intentionally avoid mentioning a fundamental difference. In addition to believing Jesus is the Messiah, they believe he is God in the flesh and part of a Trinity. All denominations of Judaism considered these beliefs to be idolatrous for Jews.
As early as 1980, Jews for Jesus founder Moshe Rosen in his book, “Sharing the New Life With a Jew,” advised messianic missionaries to avoid mentioning their belief in the deity of Jesus because it makes witnessing to Jews extremely difficult. Additionally, attempts by the messianic movement to prove their theology from biblical and rabbinic sources are based on misquotations and mistranslations.
Even before Christianity, Jews rejected these anti-Jewish nonmonotheistic beliefs. We also realize they were introduced into Christianity due to the influence of pagan cult gods like Osiris and Dionysus.
Obviously, there are other differences. Messianic Jews accept the Greek New Testament as divinely inspired scripture and they believe that all Jews who don’t believe in Jesus face eternal damnation in hell. However, historically it is their idolatrous beliefs that have ultimately placed “Jews who believe in Jesus” outside the pale of Judaism.
Christian friendship is appreciated; however, we must be cautious and call for truth in advertising by the messianic movement. We should also call on messianic Jews to reject these foreign beliefs and return to the pure monotheistic unity of God that defines our identity and personal relationship with God.
Rabbi Bentzion Kravitz is the founding director of Jews for Judaism International, which has offices in Los Angeles, Baltimore, Toronto, Jerusalem, Sydney and Johannesburg. He can be reached at RabbiKravitz@JewsForJudaism.org