Fight BDS with a pro-Palestinian narrative


After attending two anti-Boycott, Divestment, Sanctions (BDS) conferences in New York City over two days last week – one organized by Israel’s Mission to the United Nations and one by the Conference of Presidents – I have some clarity about how to combat this demon.

Yes, demon. I know there’s a “cool crowd” in the Jewish community that underplays the BDS threat and argues that by fighting it so loudly and directly, we give it too much attention. That crowd often reminds us that, so far, the BDS movement has failed to inflict any real economic damage on Israel, and that, if anything, investment in Israel is booming. 

This economic news may be comforting, but I’ve come to appreciate that it’s a big mistake to view BDS strictly by the numbers. The purpose of the movement goes far beyond hurting Israel's economy – its core mission is to poison Israel’s image.

“It is working far better and spreading into the mainstream much faster than we had anticipated,” BDS co-founder Omar Barghouti said in an interview last week with Bloomberg. 

What is spreading into the mainstream is an orchestrated propaganda campaign that brands Israel as an anti-peace, all-powerful colonialist bully oppressing the helpless Palestinians.

It is the call to boycott that damages Israel, whether or not any actual boycott takes place. That’s why the boycott strategy is a brilliant PR maneuver. It reinforces the malignant narrative that Israel is the evil bully worthy of being boycotted.

If you're pro-Israel and anti-BDS, how do you combat such a strong narrative?

There’s only one way: You must reframe the enemy. Who hurts the Palestinians most? It is their corrupt leaders who glorify terrorism, who teach their people to hate Jews, who have rejected every offer of a Palestinian state and who pilfer humanitarian aid for their fancy villas, private jets and Swiss bank accounts.

Listen to Palestinian human rights activist Bassem Ayyad, who knows all about Palestinian corruption. In an interview last week with Arutz Sheva, an Israeli media network, Ayyad noted that, since the Palestinian Authority (PA) was created in 1994, Arabs living under the organization “only hear about corruption from it.”

In its entire existence, Ayyad asserted, the PA “hasn’t built a single kindergarten” for its people.

Ayyad is simply confirming what many of us have long figured out: The corrupt PA, just like its BDS mouthpiece, is out to crush Israel rather than assist the Palestinian people. 

This is the Achilles heel of the BDS movement: It has done absolutely nothing to promote peace or help improve Palestinian lives.

Anti-BDS activists must take advantage of this BDS hypocrisy to expose the movement as a fraud. Even more, they should create a counter movement to do precisely what BDS has failed to do – help Palestinians. 

We can call the movement, “Boycott Hate-Embrace Peace.” 

Among other things, this movement should hold Palestinian leaders accountable to their people.

For example, it could lobby the U.S. Congress to freeze aid to the PA until it can verify that the funds are going directly to the people. Call it the “PA Transparency Bill.” In addition, a special budget would be allocated to fund initiatives that promote normalization and peaceful co-existence.

The movement should enlist Palestinians like Bassem Ayyad to appear at U.S. college campuses to testify against the PA’s corrupt leaders and to promote the “Boycott Hate- Embrace Peace” movement. These testimonials should run as ads in college papers and in mainstream and social media to disseminate how the PA and BDS have abandoned the Palestinians.

In the U.S., one prominent fighter against BDS already is none other than presidential candidate Hillary Clinton, who wrote last year in a letter to Jewish leaders:

“BDS seeks to punish Israel and dictate how the Israelis and Palestinians should resolve the core issues of their conflict. This is not the path to peace. From Congress and state legislatures to boardrooms and classrooms, we need to engage all people of good faith… in explaining why the BDS campaign is counterproductive to the pursuit of peace and harmful to Israelis and Palestinians alike.”

Exposing BDS as harmful to Palestinians is the best way to ambush the movement and put it on the defensive. And if we get lucky, it may even be good for peace.

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