What’s a dollar a month worth?
People love the Jewish Journal. They love picking it up, at a shul or deli or cafe or market, and flipping through the stories of the Jewish world. There’s nothing quite like it in Los Angeles — a gathering place where all the voices of our community can be heard.
I can’t tell you how often I hear: “I love the paper. I’m hooked. It’s my weekly read.”
That kind of response gratifies me to no end, because I think good journalism is essential to the Jewish future. Where else would Jews regularly connect to their world and their community if not in a community paper? What other Jewish institution can claim to build as much Jewish connection, every week in print, and every day online — at no cost, and with access to all?
Some of you already know that in addition to my obsession with the Los Angeles Lakers, I’m obsessed with Jewish unity. Not Jewish uniformity, but unity within diversity — the idea of Jews of all colors and denominations coming together and uniting in a spirit of exchange, where we can learn and receive from one another.
I love being at the Shabbat table of a Persian friend and tasting a new cuisine, or seeing Sephardic Jews singing Chasidic nigguns at the Happy Minyan. This is a privilege my ancestors didn’t have. During the centuries that they lived in Morocco, how often did they get to meet Jews of different traditions?
I can walk down Pico Boulevard on a Shabbat afternoon and, in one block, encounter more Jewish diversity than my grandparents experienced in a lifetime. It’s true that sometimes that diversity can get on our nerves. Human beings prefer the familiar. I get that.
But it’s worth appreciating this grand family reunion that is now happening in the Jewish world.
After so many centuries of being mostly in our own bubbles, here we are in this great, amorphous city called Los Angeles, where we can discover each other. Persian Jews learning about Russian Jews, South African Jews learning about Tunisian Jews, Israeli Jews dancing with Latino Jews.
This is unity within diversity, and I think it’s a major reason why people so love the Journal. We cover it all. We inspire curiosity. We inspire connection.
Of course, none of this comes cheap. It costs a lot of money to hire reporters, to print and distribute thousands of papers each week, and to stay current on the Web. So, to use our CFO Adam Levine’s favorite question: “Are you sure we can afford all this?”
Well, that depends on you — which is why I’m writing this Thanksgiving column.
As many of you know, the Journal is a nonprofit. It is distributed free because we don’t believe in charging for Jewish connection. We’re fortunate that we can cover a lot of our expenses through advertising — but because advertising hardly covers it all, we’ve always depended on donations to help us continue to serve you.
This year, because we are a community paper that belongs to the community, we want to give everyone a chance to chip in. So, we are asking 100,000 readers and fans to join the Jewish Journal family and help keep us strong with a monthly donation of $1 or more.
We have about 150,000 readers a week in print in Los Angeles, and another 3 million worldwide each month at jewishjournal.com. If 100,000 of our readers each chip in $1 a month, that will cover our printing costs for the whole year — all 52 issues — and will enable us to continue growing and serving you. If 50,000 readers chip in $2 a month, or 10,000 readers chip in $10 a month, we also reach our goal, and so on.
We call it our “One dollar or more” campaign. Our wish is that by Thanksgiving 2016, we will have tens of thousands of readers giving back to the community paper they own and love, in whatever amount they’re comfortable with, even a dollar.
To make your tax-deductible donation now, choose the amount below and then click on the “Donate” button below. Or, if you're old school, call Adam Levine at (213) 368-1661, ext. 131.
What will you get in return? The satisfaction of contributing to the Jewish institution that keeps us all connected — week after week.
I think that’s worth being grateful for.
*Your tax-deductible donation to the Jewish Journal provides high-quality, independent journalism that connects, informs and inspires the community. We can't do it without you!
David Suissa is president of TRIBE Media Corp./Jewish Journal and can be reached at firstname.lastname@example.org.