September 19, 2018

Consumer Anxiety

“Two Kickstarter campaigns between the fall of 2016 and the spring of 2017 set out with relatively modest goals: Each intended to raise around $20,000 to create products that claimed to relieve stress. Instead, both made millions and ended up helping to create an entire economy out of the treatment of anxiety with simple items.

The first, the Fidget Cube, raised nearly $6.5 million and predicated the most omnipresent toy trend of the following year, the fidget spinner. The second, the Gravity Blanket, raised $4.7 million with the promise of a better night’s sleep.

Neither went viral because a corporate behemoth like Mattel or Amazon decided to blindly diagnose the entire country with anxiety — they became so popular because regular people came across a video and donated with the belief that the devices might actually work.”

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