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“From the outset, the reaction to Kaepernick’s involvement with the [Nike] campaign was explosive and unifying in all the ways that have come to define the parameters of reaction culture, online and off. Fissures split along ideological lines: there were people rightly fired up that a major corporation took a stand, however faintly, on such a palpably political issue. The hashtags #ImWithNike and #ImWithKap (or #ImWithKaep) expressed justifiable savor many supporters found in the brand’s devotion to Kaepernick’s crusade; celebrities like Ava DuVernay, Diddy, and Michael Kelly offered vocal shows of encouragement. Fueled by a kind of obtuse logic, there was also a noticeable mix of veterans and conservatives who called for a boycott of Nike apparel or posted videos of burning shoes. (Twitter being Twitter, these posts immediately set off a wave of comic re-enactments.)
Outspoken athletes have long been central to Nike’s corporate DNA. In its decades-long lifestylization of sports, they’ve teamed with controversy-courters like Andre Agassi and Michael Jordan—each of whom flouted their sport’s dress codes, with Nike’s help—firebrands like John McEnroe, and anchored their future to politically active and increasingly candid athletes such as LeBron James, who has readily shared his distaste for the president and who, this summer, opened a public school for underprivileged kids in his hometown of Akron. (It provides free meals and bicycles to students and guarantees a free tuition to the University of Akron for all graduates, among other stipulations.)
Nike’s teaming with Kaepernick, however, is of a new order; it translates as a strategic gamble—yesterday’s 3 percent dip in share prices will likely pale in comparison to the historic gains—but also as a patently unsafe one for a company that often hews toward universally safe moves (Even Nike’s beautifully-executed “Equality” campaign had a bit of an #AllLivesMatter veneer to it). Ours is a time of violent partisan disunity—and major brands electing to take a position feels like a natural, if necessary evolution.”
JJ Best Of The Web
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Despite how it may seem when you read the news, political centrists still exist. And in our highly partisan country, centrism is a more radical stance than ever before.
Trump’s decision to move the U.S. embassy to Jerusalem earned him a reputation as a friend of Israel, but the real test of his friendship will be how he handles Israel’s crisis with Russia.
Bill Cosby was sentenced to three to ten years in prison for aggravated indecent assault. As troubling as it is to think of “America’s Dad” as a sexual predator, Bill Cosby got exactly what he deserved.
Ten years after 2008 we’ve seen an onslaught of articles memorializing the financial crisis. Is it possible that journalists are trying to cash in on nostalgia for a disaster?
People like to blame social media for turning Americans into oversharing narcissists – but maybe technology isn’t at fault. Maybe this is who we are, and who we've always been.
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A new book details the legal battle Israel waged for possession of Kafka’s manuscripts. The State of Israel may have won their case, but who really has the right to claim Kafka's legacy?
Millennials are causing the divorce rate to plummet. How are they accomplishing this? By marrying less. And marrying later.
Members of the Royal Family are supposed to stay silent on political matters, but Meghan Markle might not be ready to follow that rule.
“If things had gone just slightly differently on a tense night in 1983, today would be the 35th anniversary of the start of of World War III, for whoever was left alive to observe such an occasion.”
On Sukkot we read the book of Kohelet –one of the Torah’s most existentially anguished inclusions. Is the message of Kohelet nihilist? Or does it call us to action?