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“Reframe”: A “Pick-up” Technique to Advocate for Israel

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December 18, 2012

When I was a singles columnist, I became a student of male-female courtship and delved for several months in the pick-up art (PUA) industry. (Read an “>online PUA dictionary for more examples.)

All too often, I hear Jewish community leaders and pro-Israel activists say, “we have to think about world opinion” as if Israel is a man and “world opinion” is an unruly woman that Israel has to court. For example, if people advocate bold solutions to Israel’s conflict with her neighbors, like unplugging electricity in Gaza during a Hamas rocket campaign or recommending the annexation of parts of Judea & Samaria (i.e. the West Bank), the solutions are immediately rebuffed with statements like, “what will the world think?”

Israeli leaders all too often frame her strategies for self-defense according to world opinion when the sum total of world opinion will probably never really “go out” with Israel anyway. By seeking to appease world opinion, Israel sends the signal that she could be treated like a rag. To garner respect, Israel must portray confidence and control of its own destiny. To do this, it must be able to “reframe” with confidence and pride the conversation about its future.

Obviously, Israel’s woes are much more severe than the woes of a dateless dude. Still, Israel often ignores basic psychological principles in relationship building as she seeks to defend her interests. Applying the concept of “reframe” to nation building, Israel and her advocates must stop reacting defensively to intellectual attacks on Israel and instead put the burden of argument on the other side. Here are some examples

Example #1: “Israel is an oppressor”

“Beta” Israel activist: “No she’s not. She really is a great country that delivers humanitarian aid all over the world.”

“Alpha” Israel activist: “You’re right. Israel is an oppressor, if you consider promoting democracy and human freedom in a region that despises democracy and human freedom as a form of ‘oppression.’”

Example #2: “There is no military solution to the conflict.”

Beta Israel activist: “Well, Israel just wants peace but they keep shooting rockets on us. What is Israel supposed to do?”

Alpha Israel activist: “Do you have proof? History has actually proven that Israel maintained sovereignty by defending herself military against all the Arab wars waged upon her.”

There are countless examples, but you get the picture. To defend Israel, both the Israeli government and people that support Israel all over the world need to begin reframe the conversation. By confidently and proudly staking her claim and challenging Israel opponents to answer to Israel, rather than vice-versa, Israel will attract the respect and attention of nations and peoples around the world. 

Feel free to provide more examples in the comments section.

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