Long before the opening kickoff at this Sunday’s Super Bowl in San Francisco, Daniel Lurie has been quarterbacking his own big game: a Super Bowl of giving.
Lurie, 39, is chair of the host committee for Super Bowl 50. Host committees pay for all of the swanky private parties and public events, such as the fan village at San Francisco’s Embarcadero, but traditionally they also raise money for charity — big money.
After the NFL awarded the Bay Area rights to host the golden anniversary of America’s biggest sporting event, Lurie and his committee decided they would try to make this the most philanthropic Super Bowl ever.
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