Imagine this: you have launched your new website that is proven to be user-friendly and visually appealing, and you’ve committed to producing engaging and original content. Your blog posts truly offer unique insights that could potentially help you position yourself as industry’s thought leader, and your products or services are competitive enough for your company to survive and flourish on the market.
But, still – the level of your web traffic is worryingly low.
This prevents your business growth, diminishes your marketing efforts, and hinders the main purpose of your website – to represent your business or help you develop your personal brand. No matter how amazing you are, it’s worth noting since no one knows you exist. Luckily, there are effective ways to promote your website and broaden your audience.
Implement Basic SEO Techniques
Did you know that only 25% of users scroll past the first page of SERP? Search engine optimization is the key to increasing your online visibility and bring more traffic to your website. To get started, conduct a keyword research and aim for long tail keywords that bring a lot of traffic, but have a low level of competition. It’s helpful to identify the questions your target group is interested in and produce content that provides comprehensive, in-depth answers that will not only satisfy user intent but also help you retain your site visitors. Be sure to optimize your title tags and meta descriptions, as well as images and visuals you use within your post (i.e. alt tags). If you’re a newbie to the SEO world, educate yourself by exploring useful resources, such as MOZ, Search Engine Journal, Kissmetrics, Hubspot, and of course – the SEO guide provided by Google itself.
Make the Most of Newsletters
Email is still a very powerful marketing means that can bring significant traffic to your website. To make the most of this channel, incorporate your website link in your email signature. That way, even when you’re not directly promoting a published blog post, you can help your recipients find your site. Use your existing list of subscribers to spark positive conversation about your blog. Strive towards bringing both unique and useful content to your readers (and potential leads), and you can expect to bridge the gap between the online and offline world, as good news travel far. You can use email automation tools (such as MailChimp) for crafting creative email campaigns.
Guest Posting Gets You Far
Guest posting is a great way to build a backlink profile and improve your link juice, so it can be a valuable SEO tactic. In addition, by getting published on authority websites, you get more exposure and therefore – a higher amount of traffic directed to your site. In order for this process to be truly meaningful, you have to opt for those websites that operate within your industry. However, it’s fairly hard to get published. Consider that there are between 2 and 3 million new blog posts produced each day and you’ll see just how hard it is to rise above the noise. Plus, bloggers whose websites generate a lot of traffic on a monthly basis can be picky. You need to hit the exact tone of communication in order to be granted a guest blogging opportunity. If you don’t have that much writing experience, you can always turn to a blogger outreach service and let professionals help you out.
Social Media is Everything
Using social media as your traffic channel is a smart thing to do. Build your profile on Facebook, Twitter, or Instagram, and share your content there. But do keep in mind that all of these networks function differently. Before posting anything, think about the communication habits of your target group. There has been a lot of speculations regarding the way Facebook’s implementation of Explore Feed will influence marketing efforts around the world, so you may want to invest some time in understanding how sponsored ads function and what they can do for your website. Also, consider incorporating ego-bait techniques into your content strategy. By mentioning relevant influencers on social media (especially Twitter), you might get their precious share and incredible exposure.
Distribute Your Content on Relevant Channels
Where is your target group hiding? On forums or perhaps within Facebook groups? Visit Quora or Reddit, snoop around to search for questions that you are credible to answer, and then promote your website by commenting. In addition, communities such as Inbound or Growthhackers allow people to submit their content and discuss it with other members. Let’s not forget other submission websites such as Scoop.it or Stumbleupon, that also help with getting your website discovered. Being present in relevant communities can improve your reputation and will certainly draw attention to your site.
The internet has become an extremely busy and a bit crowded place and the quality of your work doesn’t mean anything if no one knows you exist. Try these methods, be patient, and we guarantee you will notice a boost in your traffic.