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Jewish Journal

French Israeli singer-songwriter Yael Naim infuses Apple Computers with ‘New Soul’

Generating buzz for pop music was once the territory of MTV and radio, but television advertisements are quickly becoming musical tastemakers, and there is no hipper marketer on this front than Apple. No wonder, then, that Yael Naim\'s song, \"New Soul,\" featured in the ubiquitous MacBook Air commercial, has garnered the French Israeli singer a nearly instant burst of popularity.

[additional-authors]

Elissa Strauss

March 8, 2008