Wharton Business Magazine Zooms With Zipkick

” target=”_blank”>Zipkick, but he partnered with a social media influencer, ” target=”_blank”>Strategy Analytics published its latest advertising spend figures in the U.S., estimating total expenditure at nearly $187 billion and digital accounts at $52.8 billion of that. That is nearly $30 billion less than TV ad spending. However, digital remains the fastest growing of any category, increasing at a rate of 13 percent this year and up 2.5 percent versus 2014. TV’s number continues to decline annually; it is down 0.6 percent versus 2014). Print, by the way, is substantially less in third place at 15 percent of total ad spend ($28 billion). Meanwhile, social media ad spending is expected to reach $8.3 billion in 2015, up from $2.1 billion in 2014.

This shift to digital media means an opportunity for social media influencers who are able to create real time engagement with their followers at the fraction of the cost. The queen of the phenomena, ” target=”_blank”>671,000+ Twitter followers and growing, Will believes Eddy has the relevance he needs to share his app, the reach as Eddy’s audience is largely interested in travel and resonance as Eddy shares daily content.

“>Larry Wong.

“People follow me on Twitter because sometimes they just want to escape their daily grind of life, they have the opportunity to live my experiences, which for many reasons they might not be able to do,” says Eddy, perhaps echoing the sentiment of many influencers. “But because of their interest and following, when they do have the ability and resources to go to the places I’ve been, they need the tools to make this happen, which is why Will made the decision to leverage my audience to market his app.”

So far it’s worked. Through this engagement, Zipkick has built up ” target=”_blank”>KIA Sedona with their new Zipkick logo and driving 6,500 miles in 50 days. For some, that may be more about craziness than about influence, but stay tuned!

This article was first published at ” target=”_blank”>Lisa Niver has been invited to join Eddy and Will on part of their Zipkick journey. She will spend one week traveling with them across Utah, Yellowstone, Mount Rushmore and Minneapolis.