There is no one-size-fits-all approach to website design. Whilst some strategies, like link building and content marketing are applicable to all industries, it’s important to adopt a holistic approach to website design if you are marketing a niche business. Here are some tips to help you design the perfect website for an auto parts business.
Anyone can build a simple website. Content management systems like WordPress and Magento are easy to use and once you have a basic framework in place, you can play around the layout using a drag and drop interface. However, if your business depends on website traffic, it’s sensible to look into website design Melbourne, as a professional website designer will be able to advise you on SEO and the more technical aspects of web design. But if you already have a website and you just want to tweak the design, check out the following tips.
Mobile Friendly
Businesses can’t afford to ignore the importance of mobile-friendly web design these days. More people than ever before are using mobile devices to search online. This is especially true in the auto parts industry, where customers need parts quickly and are often outdoors, or away from a computer.
Google likes mobile-friendly websites, so if you don’t take steps to make your website suitable for mobile devices, it could harm your position in the search engine rankings. It will also make it harder for customers to find the auto parts they need.
Easy Navigation
How easy is it for customers to find the auto parts they need on your website? The harder it is, the more likely they are to click away and use a different website. Since you probably have a vast catalog of different auto parts, it is essential that you catalog them in an intuitive manner. Look closely at your navigation links. The more steps a customer has to take to find the part they need, the more annoyed they will be. Install a search facility on your site to make it nice and easy for customers to find the part they are looking for.
Eye-Catching Design
Auto parts are not very sexy, so you should try to make your website as easy to the eye as possible. Try to avoid using too much text on the homepage, as this is less appealing. Use professional photos, preferably images that are unique to your business. However, check how long pages take to load once you have images installed, as slow load times are damaging to your SEO.
Business Branding
Use branding to set your website apart from those of your competitors. Do you have a company logo? If so, incorporate it into your website design, along with any colors you use.
Local Information
Do you have a bricks and mortar auto parts store? If so, place your contact details in a prominent location on the site. Having a landline number on a website establishes your business as a trustworthy partner.
Don’t forget to include social buttons on every page, so customers can share information about auto parts with their friends.
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