November 12, 2018

Everything you need to know about Toy- the Israeli song that is taking over the world

The Eurovision singing contest – one of the biggest annual cultural events in Europe – is will take place in Portugal this May. And for the first time in what seems to be forever, Israel seems to have a winner. With more than 5 million views on YouTube and raging reviews, side by side with a powerful message and a unique artist, Toy seems to be a worldwide phenomenon.

Toy was created by Doron Medalie together with Stav Beger, who joined forces with Netta Barzilai, the performer. Barzilai is a young singer and an up-and-coming star, who took first place at the reality singing contest – The Next Star to the Eurovision 2018, and got to become our ambassador at the event.

Barzilai had won us all over during this season of The Next Star, thanks to her unique sound and inspiring personality.

Now, she is expressing herself, as a musician and as a person, in an empowering song, which combines a little bit of quirkiness with an important message.

In an interview to ESC Today – Doron Medalie, co-creator of the song, talked about the strong message of Toy: “That’s a bingo for me. And when Netta looks and behaves the way she does, so it turns toy into ‘I’m not your toy, don’t play with me.’ Let’s use toys to say something different about the #MeToo movement.”

The song was released less than two weeks ago, and is already ranking support from all across the globe, including from the Arab world. The Foreign Ministry shared a video of the song on its Arabic-language Facebook page, which has 1.5 million followers, and it received some unexpected support (side by side with hate words for Israel, but still…). For instance, Abu Majd from Saudi Arabia wrote: “This isn’t the type of music I like, but this song has everything it takes to become an international hit.”

Netta Barzilai will perform Toy in the first half of Semi-Final 1 on Tuesday 8 May 2018, and currently, Eurovision experts are betting on Toy to win the contest. Fingers crossed!

You can watch the music video here, and let me know what you think in the comments below: